Makeup Brands A–Z
Every brand we cover — from drugstore to luxury. Learn what each brand is known for, where they're from, and find affordable dupes for their bestsellers.
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A
A'pieu
BudgetSouth Korea · Est. 2008
Youthful K-beauty for every day.
about-face
Mid-RangeUnited States · Est. 2021
Make-u(p) without rules.
Adept Cosmetics
Mid-RangeUnited States · Est. 2017
Buttery, reflective indie eyeshadows with conscious packaging.
Alamar Cosmetics
BudgetUnited States · Est. 2017
Colorful beauty rooted in Latina heritage.
Almay
BudgetUnited States · Est. 1931
Hypoallergenic beauty since 1931.
Ami Colé
Mid-RangeUnited States · Est. 2021
Beauty that celebrates melanin-rich skin.
1 dupe on site
Amuse
Mid-RangeSouth Korea · Est. 2018
A good vibe, amuse you.
Anastasia Beverly Hills
PremiumUnited States · Est. 1997
The brow expert.
3 dupes on site
Anua
Mid-RangeSouth Korea · Est. 2019
Heartleaf, simplified — viral K-beauty for sensitive skin.
Aora
PremiumMexico · Est. 2022
Beauty without plastic.
Aromaleigh
BudgetUnited States · Est. 1998
The original indie mineral house.
Avon
BudgetUnited States · Est. 1886
The original direct-sales beauty giant.
Axiology
Mid-RangeUnited States · Est. 2014
Plastic-free, plant-based, multi-use color.
AZTK
BudgetChina · Est. 2021
Featherlight jello blush and jelly gloss out of China.
B
Banila Co
Mid-RangeSouth Korea · Est. 2005
Skincare for makeup.
bareMinerals
Mid-RangeUnited States · Est. 1995
The original clean mineral makeup.
Barry M
BudgetUnited Kingdom · Est. 1982
British high-street colour since 1982.
BASMA Beauty
Mid-RangeUnited States · Est. 2021
Makeup tailored to your skin tone.
Bath & Body Works
BudgetUnited States · Est. 1990
America's home of fragrance mists and scented body care.
Beauty Bakerie
Mid-RangeUnited States · Est. 2011
Cake-themed, long-wear, Black-owned beauty.
Beauty Bay
BudgetUnited Kingdom · Est. 2018
42 pans for the price of one palette.
Beauty Creations
BudgetUnited States · Est. 2016
Own your beauty.
Beauty of Joseon
Mid-RangeSouth Korea · Est. 2010
Hanbang skincare, reborn for the TikTok generation.
Beauty Pie
Mid-RangeUnited Kingdom · Est. 2016
Luxury beauty without the markup.
Beautyblender
Mid-RangeUnited States · Est. 2002
The sponge that changed how foundation is applied.
Benefit
PremiumUnited States · Est. 1976
Laughter is the best cosmetic.
5 dupes on site
BH Cosmetics
BudgetUnited States · Est. 2009
Bold, accessible color cosmetics.
Black Girl Sunscreen
Mid-RangeUnited States · Est. 2016
Sunscreen made for melanated skin, no white cast.
Black Opal
BudgetUnited States · Est. 1994
Beauty for every shade of brown.
Black Radiance
BudgetUnited States · Est. 1993
Bold beauty made for deeper skin tones.
Blank Me
Mid-RangeChina · Est. 2016
Skin optics, perfected.
Bobbi Brown
PremiumUnited States · Est. 1991
Be who you are.
2 dupes on site
Bourjois
BudgetFrance · Est. 1863
Parisian colour since 1863.
BPerfect Cosmetics
Mid-RangeUnited Kingdom · Est. 2012
Beauty that empowers, made for the pros and the party.
Burt's Bees
BudgetUnited States · Est. 1984
Nature's beauty, hive to home.
By Terry
LuxuryFrance · Est. 1998
Skincare-first luxury makeup, founded by the woman who invented YSL Touche Éclat.
Byoma
BudgetUnited Kingdom · Est. 2022
Barrier-boosting beauty for everyone.
1 dupe on site
Byredo Beauty
LuxurySweden · Est. 2020
The Stockholm fragrance house's artist-led makeup line.
C
Caliray
Mid-RangeUnited States · Est. 2021
California beauty, unfiltered. Performance clean.
Canmake Tokyo
BudgetJapan · Est. 1985
You can make it — cute, clever J-beauty drugstore makeup.
Carslan
BudgetChina · Est. 2001
Technology-led makeup for oily skin.
Carter Beauty
BudgetIreland · Est. 2018
Effortless, empowered, made in Ireland.
Cathy Doll
BudgetThailand · Est. 2009
K-beauty-inspired Thai makeup, made for the tropics.
Catrice
BudgetGermany · Est. 2004
On-trend German drugstore makeup.
Cezanne
BudgetJapan · Est. 1964
Japan's under-¥1,000 drugstore powerhouse.
Chanel Beauty
LuxuryFrance · Est. 1924
The Parisian alchemist of beauty since 1828 — no, that's Guerlain. Chanel is the Parisian icon of beauty since 1924.
Chantecaille
LuxuryUnited States · Est. 1997
Botanical luxury with a conservation conscience.
Charlotte Tilbury
LuxuryUnited Kingdom · Est. 2013
Give every woman the confidence to walk into any room and own it.
10 dupes on site
Cheekbone Beauty
Mid-RangeCanada · Est. 2016
Indigenous-owned, sustainability-led Canadian beauty.
Chica Beauty
BudgetUnited States · Est. 2019
Latina-owned, on-the-go makeup with cultura.
Ciaté London
Mid-RangeUnited Kingdom · Est. 2009
The brand that made the Caviar Manicure.
Ciele Cosmetics
PremiumUnited States · Est. 2023
SPF makeup that actually wears like makeup.
Clarins
PremiumFrance · Est. 1954
French plant-powered prestige.
Clé de Peau Beauté
LuxuryJapan · Est. 1982
Shiseido's prestige tier — where the cult concealer started.
Clinique
PremiumUnited States · Est. 1968
Allergy tested. 100% fragrance free.
1 dupe on site
CLIO
Mid-RangeSouth Korea · Est. 1993
Express yours.
Clionadh Cosmetics
Mid-RangeCanada · Est. 2016
The multichrome benchmark, made in Toronto.
Collection
BudgetUnited Kingdom · Est. 1985
Trend-led British makeup that costs next to nothing.
Colorescience
PremiumUnited States · Est. 2000
Mineral makeup, skin-health first.
Colorgram
BudgetSouth Korea · Est. 2016
Playful Korean color.
Colorkey
BudgetChina · Est. 2018
C-beauty lip glaze powerhouse with cult IP collabs.
Colorrose
BudgetChina · Est. 1999
Antique-craft makeup where East meets West.
ColourPop
BudgetUnited States · Est. 2014
High-pigment color, drugstore prices.
Coty
BudgetUnited States · Est. 1904
The 1935 drugstore powder that still beats prestige.
Counter
PremiumUnited States · Est. 2025
Clean skincare and makeup, relaunched by the founder of Beautycounter.
CoverGirl
BudgetUnited States · Est. 1961
Easy, breezy, beautiful drugstore makeup.
D
Danessa Myricks
PremiumUnited States · Est. 2015
Artistry meets innovation.
1 dupe on site
Dasique
BudgetSouth Korea · Est. 2019
Inspire your beauty.
Dear Dahlia
PremiumSouth Korea · Est. 2017
Luxury vegan makeup from Seoul.
DIBS Beauty
Mid-RangeUnited States · Est. 2021
Desert Island Beauty Status — multitasking color, no masterclass needed.
Dinto
BudgetSouth Korea · Est. 2021
Beauty with depth and narrative.
Dior
LuxuryFrance · Est. 1955
The art of color, the science of beauty.
5 dupes on site
Doll Beauty
BudgetUnited Kingdom · Est. 2016
It's more than a product, it's a lifestyle.
Dragun Beauty
Mid-RangeUnited States · Est. 2019
Fire. Heart. Fantasy.
Drunk Elephant
PremiumUnited States · Est. 2012
Clean-compatible skincare and makeup.
1 dupe on site
E
e.l.f. Cosmetics
BudgetUnited States · Est. 2004
Eyes. Lips. Face.
EADEM
PremiumUnited States · Est. 2020
Path-forging skincare for women of color.
Edge Beauty
BudgetUnited States · Est. 2020
Neither and both, at the same time.
Edward Bess
LuxuryUnited States · Est. 2006
Effortless American luxury.
Elizabeth Arden
Mid-RangeUnited States · Est. 1910
Red Door heritage, still on the counter.
ELROEL
BudgetSouth Korea · Est. 2013
Expert-crafted Korean base makeup from a first-generation MUA.
EM Cosmetics
Mid-RangeUnited States · Est. 2013
The original influencer beauty brand.
Ere Perez
Mid-RangeAustralia · Est. 2002
Natural makeup powered by plants.
Espoir
Mid-RangeSouth Korea · Est. 2014
Premium K-beauty made for confident expression.
EspressOh
Mid-RangeItaly · Est. 2018
Italian makeup, fast as an espresso.
essence
BudgetGermany · Est. 2002
Trend-led drugstore at unbeatable prices.
Estée Lauder
PremiumUnited States · Est. 1946
The prestige-beauty benchmark since 1946.
Etude
BudgetSouth Korea · Est. 1985
Life is sweet.
F
Fara Homidi Beauty
LuxuryUnited States · Est. 2023
Curated luxury, refillable by design.
Farmacy
Mid-RangeUnited States · Est. 2015
Farm-to-face clean skincare.
Fazit
BudgetUnited States · Est. 2022
Makeup you wear like an accessory.
Fenty Beauty
Mid-RangeUnited States · Est. 2017
Beauty for all.
3 dupes on site
Florasis
PremiumChina · Est. 2017
Makeup with flowers.
Florence by Mills
BudgetUnited States · Est. 2019
Millie Bobby Brown's Gen Z clean beauty line.
Flormar
BudgetTurkey · Est. 1950s
Milanese roots, Turkish scale.
FLORTTE
BudgetChina · Est. 2019
Make your beauty.
Flower Beauty
BudgetUnited States · Est. 2013
Drew Barrymore's drugstore floral house.
Flower Knows
Mid-RangeChina · Est. 2016
Live your fairytales.
Focallure
BudgetChina · Est. 2014
Beauty is not a luxury.
Formless Beauty
Mid-RangeUnited States · Est. 2021
Clean, vegan color with intention.
Forta Cosmetics
Mid-RangeUnited States · Est. 2026
Makeup built for the active.
Freck Beauty
Mid-RangeUnited States · Est. 2015
The original faux-freckle brand.
fwee
BudgetSouth Korea · Est. 2021
Curate your own moment.
G
Giorgio Armani
LuxuryItaly · Est. 2000
Timeless elegance in beauty.
1 dupe on site
Girlcult
Mid-RangeChina · Est. 2018
Weirdness, romance, and adventure.
Gisou
PremiumNetherlands · Est. 2015
Honey-infused beauty from the Mirsalehi Bee Garden.
Givenchy Beauty
LuxuryFrance · Est. 1988
Audrey Hepburn's tailor, reimagined as a complete beauty wardrobe.
Glamlite
Mid-RangeUnited States · Est. 2018
Bold, viral, inclusive makeup from a self-made founder.
Glamnetic
BudgetUnited States · Est. 2019
Magnetic lashes and press-on nails for at-home glam.
Glisten Cosmetics
Mid-RangeUnited Kingdom · Est. 2017
Water-activated color for the creatively fearless.
Glossier
Mid-RangeUnited States · Est. 2014
Beauty inspired by real life.
3 dupes on site
Glow Recipe
Mid-RangeUnited States · Est. 2014
Fruit-powered skincare that works.
1 dupe on site
Golden Rose
BudgetTurkey · Est. 1983
Turkey's export machine for cheap, endless colour.
Gucci Beauty
LuxuryItaly · Est. 2014
Maximalist Italian glamour as a complete beauty wardrobe.
Guerlain
LuxuryFrance · Est. 1828
The Parisian alchemist of beauty since 1828.
GXVE by Gwen Stefani
PremiumUnited States · Est. 2022
Original, clean, high-performance color.
H
Half Magic Beauty
Mid-RangeUnited States · Est. 2022
Euphoria-coded, vegan, glittery.
Hard Candy
BudgetUnited States · Est. 1995
The '90s cult brand, reborn at Walmart prices.
Haus Labs
Mid-RangeUnited States · Est. 2019
Supercharged clean artistry.
1 dupe on site
Hermès Beauty
LuxuryFrance · Est. 2020
Rouge Hermès — the house's color métier.
Heroine Make
BudgetJapan · Est. 2005
Mascara that survives everything.
Hildun Beauty
Mid-RangeIreland · Est. 2022
Irish luxury makeup at a fair price.
hince
Mid-RangeSouth Korea · Est. 2019
Less but better.
Hindash Cosmetics
PremiumUnited Arab Emirates · Est. 2020
Artist-grade, multi-use makeup from Dubai.
Holika Holika
BudgetSouth Korea · Est. 2010
Playful K-beauty, seriously effective.
Honest Beauty
BudgetUnited States · Est. 2015
Clean, accessible beauty from The Honest Company.
Hourglass
LuxuryUnited States · Est. 2004
Reinventing luxury beauty.
2 dupes on site
House of Hur
Mid-RangeSouth Korea · Est. 2022
Where skincare meets makeup.
Huda Beauty
PremiumUnited Arab Emirates · Est. 2013
Built from a Dubai blog into a global makeup empire.
Hung Vanngo Beauty
PremiumUnited States · Est. 2025
Editorial color, perfected for real life.
I
I'm Meme
BudgetSouth Korea · Est. 2015
Fast, swipe-on color for Gen Z.
ICONIC London
Mid-RangeUnited Kingdom · Est. 2015
Glow-giving makeup, born on Instagram.
ILIA
Mid-RangeUnited States · Est. 2011
Clean beauty that performs.
2 dupes on site
Illamasqua
Mid-RangeUnited Kingdom · Est. 2008
Makeup for the fearless and the theatrical.
Inglot
Mid-RangePoland · Est. 1983
Polish pro colour, built pan by pan.
INIKA Organic
Mid-RangeAustralia · Est. 2006
Certified organic makeup from Australia.
Innisfree
BudgetSouth Korea · Est. 2000
Inspired by Jeju, made for skin.
INTO YOU
BudgetChina · Est. 2019
The lip mud pioneer.
Iris&Romeo
Mid-RangeUnited States · Est. 2020
Clean skincare-makeup hybrids for your power years.
Isamaya
LuxuryUnited Kingdom · Est. 2022
Beauty without restraint — boundary-pushing artistry from London.
IT Cosmetics
Mid-RangeUnited States · Est. 2008
Your skin but better.
1 dupe on site
Item Beauty
Mid-RangeUnited States · Est. 2020
Addison Rae's clean, cruelty-free Sephora line.
J
Jane Iredale
PremiumUnited States · Est. 1994
The skincare makeup pioneer since 1994.
Jeffree Star Cosmetics
PremiumUnited States · Est. 2014
Unapologetic, high-pigment, fully vegan.
JOAH Beauty
BudgetUnited States · Est. 2018
K-beauty, made accessible.
Jones Road
Mid-RangeUnited States · Est. 2020
Clean beauty, no BS.
1 dupe on site
JOOCYEE
Mid-RangeChina · Est. 2019
A fashion-inspired makeup-skincare hybrid.
Jouer Cosmetics
Mid-RangeUnited States · Est. 2008
Skin-first beauty with a Parisian sensibility.
Judydoll
BudgetChina · Est. 2017
Make up simplified, fun amplified.
Juice Beauty
PremiumUnited States · Est. 2005
Organic farm-sourced formulas, clinically proven.
Jungsaemmool
Mid-RangeSouth Korea · Est. 2015
Natural beauty, artistry-led.
Juno & Co.
BudgetUnited States · Est. 2018
Minimal, sustainable beauty behind the viral $6 sponge.
Juvia's Place
BudgetUnited States · Est. 2016
Bold color, rooted in culture.
K
Kaja
Mid-RangeSouth Korea · Est. 2017
Buildable K-beauty, designed for play.
Kaleidos Makeup
Mid-RangeChina · Est. 2019
Kaleidoscope color for free creative expression.
Kanebo
LuxuryJapan · Est. 1937
Japanese prestige, skin-first color.
Karla Cosmetics
Mid-RangeUnited Kingdom · Est. 2013
UK indie label obsessed with multichrome and duochrome color.
KATE Tokyo
BudgetJapan · Est. 1997
Tokyo's bold, matte, no-rules makeup.
Kevyn Aucoin Beauty
PremiumUnited States · Est. 2001
The makeup artist's legacy, in a compact.
KIKO Milano
BudgetItaly · Est. 1997
Be what you want.
KimChi Chic Beauty
Mid-RangeUnited States · Est. 2019
Bold color, straight from the stage.
Kjaer Weis
LuxuryUnited States · Est. 2010
Refillable luxury, organic to the core.
KJH Brand
Mid-RangeUnited States · Est. 2023
Glow-first makeup from celebrity artist Katie Jane Hughes.
Kosas
Mid-RangeUnited States · Est. 2015
Makeup for skincare lovers.
3 dupes on site
Kulfi Beauty
Mid-RangeUnited States · Est. 2021
Color-forward makeup celebrating South Asian beauty.
KVD Beauty
Mid-RangeUnited States · Est. 2008
Tattoo-inspired, vegan, high-pigment.
Kylie Cosmetics
Mid-RangeUnited States · Est. 2015
The Lip Kit empire that rewrote celebrity beauty.
L
L.A. Girl
BudgetUnited States · Est. 1985
Bold, high-pigment makeup at unbeatable drugstore prices.
L'Oréal Paris
BudgetFrance · Est. 1909
Because you're worth it.
La Beauté Louis Vuitton
LuxuryFrance · Est. 2025
Refillable luxury makeup from the house of LV.
Laka
Mid-RangeSouth Korea · Est. 2018
Genderless K-beauty lip color built for self-expression.
Lancôme
LuxuryFrance · Est. 1935
French beauty at its finest.
2 dupes on site
Laneige
Mid-RangeSouth Korea · Est. 1994
K-beauty hydration heroes.
Laura Geller Beauty
Mid-RangeUnited States · Est. 1997
Baked in Italy, made for grown-up skin.
Laura Mercier
PremiumUnited States · Est. 1996
Flawless face, artistry unleashed.
2 dupes on site
Lawless Beauty
Mid-RangeUnited States · Est. 2018
Clean, high-performance, no compromise.
Leaked Labs
Mid-RangeUnited States · Est. 2026
Beauty in beta.
Lemonhead.LA
PremiumUnited States · Est. 2015
The most famous glitter in the world.
lilybyred
BudgetSouth Korea · Est. 2017
Sweet but bold.
Lime Crime
Mid-RangeUnited States · Est. 2008
Makeup for unicorns.
Lisa Eldridge
LuxuryUnited Kingdom · Est. 2018
Luxury beauty by a legendary makeup artist.
2 dupes on site
Little Ondine
BudgetChina · Est. 2013
Peelable color, playful by design.
Live Tinted
Mid-RangeUnited States · Est. 2019
Inclusive shade range built by community.
Lixr
PremiumCanada · Est. 2026
Skincare disguised as makeup.
Lottie London
BudgetUnited Kingdom · Est. 2014
Cruelty-free Gen Z makeup, made in London.
LoveSeen
Mid-RangeUnited States · Est. 2020
False lashes reimagined for everyone.
Luna Magic
BudgetUnited States · Est. 2019
Afro-Latina color makeup inspired by Dominican-American culture.
LYS Beauty
Mid-RangeUnited States · Est. 2021
Love yourself first.
M
M.PH by Mary Phillips
PremiumUnited States · Est. 2025
The underpainting brand.
MAC
PremiumCanada · Est. 1984
All ages, all races, all genders.
7 dupes on site
Made by Mitchell
Mid-RangeUnited Kingdom · Est. 2020
TikTok-Shop viral, multi-use, fearless color.
MAED
PremiumUnited States · Est. 2024
Ritual-driven lip care for the modern routine.
MAKE Beauty
Mid-RangeUnited States · Est. 2013
Artistry-driven multifunctional makeup, reborn.
Make Up For Ever
PremiumFrance · Est. 1984
Professional makeup artistry for all.
1 dupe on site
Makeup by Mario
PremiumUnited States · Est. 2020
Master the art of you.
3 dupes on site
Makeup Revolution
BudgetUnited Kingdom · Est. 2014
Prestige looks, drugstore prices.
Mamonde
Mid-RangeSouth Korea · Est. 1991
Flower-powered K-beauty from Amorepacific.
Mao Geping
LuxuryChina · Est. 2000
Chinese artistry, luxury performance.
Marc Jacobs Beauty
PremiumUnited States · Est. 2013 (relaunched 2026)
The designer beauty line, relaunched for 2026.
Mario Badescu
BudgetUnited States · Est. 1967
Cult New York skincare since 1967.
Mary Kay
Mid-RangeUnited States · Est. 1963
Pink Cadillacs and independent beauty consultants.
Max Factor
Mid-RangeUnited States · Est. 1909
The make-up of make-up artists since 1909.
Maybelline
BudgetUnited States · Est. 1915
Maybe she's born with it. Maybe it's Maybelline.
1 dupe on site
MCoBeauty
BudgetAustralia · Est. 2016
Australia's masstige powerhouse built on accessible, prestige-quality dupes.
Medicube
Mid-RangeSouth Korea · Est. 2016
Dermatological K-beauty, made for the masses.
Melt Cosmetics
Mid-RangeUnited States · Est. 2012
For the bold.
Mented Cosmetics
Mid-RangeUnited States · Est. 2017
The nudes you've been looking for.
Merit
Mid-RangeUnited States · Est. 2021
Beauty that doesn't ask too much of you.
7 dupes on site
Merzy
BudgetSouth Korea · Est. 2018
Beauty without boundaries.
Milani
BudgetUnited States · Est. 2002
Diverse drugstore beauty since 2002.
Milk Makeup
Mid-RangeUnited States · Est. 2016
Live your look.
2 dupes on site
Milk Touch
Mid-RangeSouth Korea · Est. 2019
Glossy, glowy influencer-born K-beauty.
Missha
BudgetSouth Korea · Est. 2000
Beauty without limits.
Mistine
BudgetThailand · Est. 1988
Thailand's beauty icon, from viral lip glaze to cult mascara.
MOB Beauty
Mid-RangeUnited States · Est. 2021
Pro-grade clean makeup, refill-first.
Moira Beauty
BudgetUnited States · Est. 2017
Make your beautiful destiny — high-pigment makeup without the markup.
Monika Blunder Beauty
PremiumUnited States · Est. 2020
Skin-first makeup from a Hollywood artist.
Moonglaze
Mid-RangeSaudi Arabia · Est. 2023
Dewy Arab beauty, modernized.
Morphe
Mid-RangeUnited States · Est. 2008
Pro-pigment color for every artist.
MUA Makeup Academy
BudgetUnited Kingdom · Est. 2010
Pro-quality makeup, pocket-money prices.
Mugler
PremiumFrance · Est. 1973 (makeup re-entry 2025)
Couture color, refillable since 1992.
Muzigae Mansion
Mid-RangeSouth Korea · Est. 2022
Vegan objet cosmetics — makeup as art.
N
Nabla Cosmetics
Mid-RangeItaly · Est. 2013
Italian indie color, no compromises.
Naked Sundays
Mid-RangeAustralia · Est. 2021
SPF you'll actually want to wear.
NARS
PremiumUnited States · Est. 1994
The ultimate authority on color, complexion, and self-expression.
6 dupes on site
Natasha Denona
LuxuryUnited States · Est. 2014
Pro-quality artistry for everyone.
1 dupe on site
Naturium
Mid-RangeUnited States · Est. 2019
Clinically-effective skincare from the YouTube generation.
Necromancy Cosmetica
Mid-RangePuerto Rico · Est. 2015
Beauty beyond the ordinary.
Neen
PremiumUnited States · Est. 2022
Clean, playful color from the maker of Stila.
Neutrogena
BudgetUnited States · Est. 1930
Skincare-fueled makeup, dermatologist-trusted.
Nivea
BudgetGermany · Est. 1911
The blue tin that defined modern skincare.
No Makeup Makeup
PremiumUnited States · Est. 2025
The original no-makeup makeup.
No7
Mid-RangeUnited Kingdom · Est. 1935
Trusted British beauty, science-backed since 1935.
Nomad Cosmetics
Mid-RangeUnited States · Est. 2015
Travel-inspired palettes, universally flattering.
Not Beauty
Mid-RangeUnited States · Est. 2025
It's not about beauty, it's about need.
NUDESTIX
Mid-RangeCanada · Est. 2014
Go nude but better.
nuse
Mid-RangeSouth Korea · Est. 2022
Care cosmetics — makeup that treats your skin.
NYX Professional Makeup
BudgetUnited States · Est. 1999
Let's break beauty rules together.
O
O.Piccola
PremiumUnited States · Est. 2026
Bronze, glow, and the less-is-more makeup ethos of Olivia Jade.
OFRA Cosmetics
Mid-RangeUnited States · Est. 1994
Studio-grade glow.
Ogee
PremiumUnited States · Est. 2014
Beyond clean — certified organic luxury.
Olay
BudgetSouth Africa · Est. 1952
Accessible anti-aging skincare, backed by decades of research.
ONE/SIZE
Mid-RangeUnited States · Est. 2020
Beauty is not one size fits all.
1 dupe on site
Out of Office
BudgetChina · Est. 2022
Makeup for real life.
Outside In
LuxuryUnited States · Est. 2025
Light-diffusing, second-skin complexion.
P
P.Louise
BudgetUnited Kingdom · Est. 2018
Show up and glow up, babe.
Pacifica Beauty
BudgetUnited States · Est. 1996
Vegan drugstore beauty with a conscience.
Passional Lover
BudgetChina · Est. 2021
Romantic, invisible-skin C-beauty.
Pat McGrath
LuxuryUnited States · Est. 2015
Major obsessions, made by the mother of makeup.
1 dupe on site
Patrick Ta
PremiumUnited States · Est. 2019
Beauty made to move you.
5 dupes on site
Perfect Diary
BudgetChina · Est. 2017
Unlimited beauty, accessible to all.
Peripera
BudgetSouth Korea · Est. 2005
Pretty pretty.
Physicians Formula
BudgetUnited States · Est. 1937
Sensitive-skin drugstore makeup.
PINKFLASH
BudgetChina · Est. 2019
Ultra-affordable color cosmetics built for TikTok Shop.
Pixi
Mid-RangeUnited Kingdom · Est. 1999
Glow tonic and the skincare-makeup bridge.
Pleasing
PremiumUnited Kingdom · Est. 2021
Boundary-blurring beauty for all.
Pley Beauty
Mid-RangeUnited States · Est. 2022
Clean color makeup that doesn't take itself seriously.
Point of View Beauty
Mid-RangeUnited States · Est. 2025
Beauty from every angle.
Polite Society
Mid-RangeUnited States · Est. 2023
Pretty is power.
Pound Cake
Mid-RangeUnited States · Est. 2021
Lip color built for every lip tone.
POV Beauty
Mid-RangeUnited States · Est. 2025
Mikayla Nogueira's creator-built makeup brand.
Prada Beauty
LuxuryItaly · Est. 2024
Italian minimalism, refillable color.
Prados Beauty
Mid-RangeUnited States · Est. 2018
Color and culture, Indigenous-owned.
Pretty Smart
BudgetUnited States · Est. 2024
Luxury-inspired makeup at a smart Walmart price.
Pupa Milano
Mid-RangeItaly · Est. 1974
Italian colour, collected in a tin.
PÜR
Mid-RangeUnited States · Est. 2002
The Complexion Authority — skincare-infused makeup.
R
r.e.m. beauty
Mid-RangeUnited States · Est. 2021
Otherworldly makeup by Ariana Grande.
Rabanne Beauty
PremiumFrance · Est. 2023
Space-age, metal-shine makeup from Paco Rabanne.
Range Beauty
Mid-RangeUnited States · Est. 2018
Clean beauty for the forgotten shades.
Rare Beauty
Mid-RangeUnited States · Est. 2020
Makeup made to feel good in, without hiding what makes you unique.
3 dupes on site
Red Chamber
Mid-RangeChina · Est. 2020
Clean ingredients, excellent makeup effect.
REFY
Mid-RangeUnited Kingdom · Est. 2020
The art of brow and beyond.
1 dupe on site
Reina Rebelde
BudgetUnited States · Est. 2016
Bold beauty for the rebel queen.
Revlon
BudgetUnited States · Est. 1932
American drugstore icon since 1932.
Rhode
Mid-RangeUnited States · Est. 2022
Healthy skin is everything.
1 dupe on site
Rimmel
BudgetUnited Kingdom · Est. 1834
London look. Drugstore price.
Rituel de Fille
PremiumUnited States · Est. 2014
Artful, alchemical color for the fearless.
RMS Beauty
PremiumUnited States · Est. 2009
The original clean beauty pioneer.
Róen Beauty
PremiumUnited States · Est. 2019
Luxe, clean, original.
rom&nd
BudgetSouth Korea · Est. 2016
Romance and you.
Rose Inc
PremiumUnited States · Est. 2021
Sophisticated clean beauty.
1 dupe on site
S
SACHEU Beauty
Mid-RangeUnited States · Est. 2020
Life-ready, stay-put makeup.
Saie
Mid-RangeUnited States · Est. 2019
Clean beauty that actually works.
3 dupes on site
Saint Cosmetics
PremiumCanada · Est. 2014
Clean glamour, luxury performance.
Saint Jane Beauty
PremiumUnited States · Est. 2018
Botanical beauty with a soul.
Sarah Creal Beauty
LuxuryUnited States · Est. 2024
Luxury makeup, ageless approach.
Sarelly
Mid-RangeMexico · Est. 2022
Latin beauty, unleashed.
Sculpted by Aimee
Mid-RangeIreland · Est. 2016
Effortless Irish glow in five minutes.
SHEGLAM
BudgetChina · Est. 2019
Viral, accessible makeup for everyone.
Shiseido
PremiumJapan · Est. 1872
Japan's oldest beauty house, where artistry meets science.
Shu Uemura
PremiumJapan · Est. 1967
Tokyo artistry, pioneered by a master makeup artist.
Simihaze Beauty
Mid-RangeUnited States · Est. 2021
Playful, artistry-led makeup for the downtown set.
Singe Beauty
Mid-RangeUnited States · Est. 2023
Swedish-inspired indie color and easy-to-use pro tools.
Sisley Paris
LuxuryFrance · Est. 1976
Independent French phyto-cosmetics — the family-owned alternative to LVMH.
Sleek MakeUP
BudgetUnited Kingdom · Est. 1985
High pigment, all skin tones, East London born.
Smashbox
Mid-RangeUnited States · Est. 1996
The LA photo studio that became a cult primer brand.
Sol de Janeiro
Mid-RangeUnited States · Est. 2015
Brazilian-inspired joy and beauty.
1 dupe on site
Stila
Mid-RangeUnited States · Est. 1994
Editorial color from MUA Jeanine Lobell.
Subtl Beauty
Mid-RangeUnited States · Est. 2019
Your whole face, on the go.
SUGAR Cosmetics
BudgetIndia · Est. 2015
Bold is beautiful.
Sulwhasoo
LuxurySouth Korea · Est. 1966
Korean herbal heritage, perfected over 90 years.
Summer Fridays
Mid-RangeUnited States · Est. 2018
That vacation glow, every day.
2 dupes on site
Supergoop
Mid-RangeUnited States · Est. 2007
Sunscreen you'll actually want to wear.
1 dupe on site
SUQQU
LuxuryJapan · Est. 2003
Modern Japanese luxury — the MUA-cult brand built around posture, light, and ageless skin.
Sweed
PremiumSweden · Est. 2015
Scandinavian beauty, performance-led.
Sydney Grace
BudgetUnited States · Est. 2017
Six-dollar singles, pro-level payoff.
T
Tarte
PremiumUnited States · Est. 2000
High-performance naturals.
1 dupe on site
Tatcha
LuxuryUnited States · Est. 2009
Timeless beauty from Japan.
2 dupes on site
Technic
BudgetUnited Kingdom · Est. 1990s
Affordable makeup for everyone.
Terra Moons
Mid-RangeUnited States · Est. 2018
Multichrome eyeshadow you can actually afford.
TFIT
Mid-RangeSouth Korea · Est. 2018
Korean skin-first makeup from a dermatology lab.
The Beauty Crop
BudgetUnited Kingdom · Est. 2015
Formula first, beauty fun.
The Crayon Case
BudgetUnited States · Est. 2017
Makeup made fun.
The Crème Shop
BudgetUnited States · Est. 1988
Playful, character-driven K-beauty makeup and skincare.
The INKEY List
BudgetUnited Kingdom · Est. 2018
Smart, single-ingredient skincare under $15.
The Lip Bar
BudgetUnited States · Est. 2012
Vegan, inclusive beauty that started with a no.
The Ordinary
BudgetCanada · Est. 2016
Clinical formulations with integrity.
Thread Beauty
BudgetUnited States · Est. 2022
$8 multitasking makeup for Gen Z.
Thrive Causemetics
Mid-RangeUnited States · Est. 2015
Luxury vegan beauty with a built-in cause.
Tilt Beauty
Mid-RangeUnited States · Est. 2025
Engineered for ease, designed for everybody.
TIMAGE
Mid-RangeChina · Est. 2014
C-beauty face-sculpting palettes for natural beauty.
Tirtir
Mid-RangeSouth Korea · Est. 2016
Glass skin, cushion-perfected.
Tom Ford
LuxuryUnited States · Est. 2005
Luxury without compromise.
1 dupe on site
TONAL Cosmetics
Mid-RangeUnited States · Est. 2020
Suncare-first complexion makeup for every skin tone.
Too Faced
PremiumUnited States · Est. 1998
Pretty, powerful, playful beauty.
4 dupes on site
Topicals
Mid-RangeUnited States · Est. 2020
Funner skincare for chronic skin conditions.
Tower 28
Mid-RangeUnited States · Est. 2019
Clean beauty for sensitive skin.
3 dupes on site
Tree Hut
BudgetUnited States · Est. 2002
Viral shea-butter body care.
Treslúce Beauty
Mid-RangeUnited States · Est. 2021
Vibrant, agave-infused makeup celebrating Latine culture.
Trinny London
PremiumUnited Kingdom · Est. 2017
Personalised makeup and skincare for women over 35.
Trish McEvoy
LuxuryUnited States · Est. 1975
Makeup wardrobing, patented and refillable.
Trixie Cosmetics
Mid-RangeUnited States · Est. 2019
Drag-inspired makeup with a toy-box heart.
Trouble Maker
BudgetUnited Kingdom · Est. 2025
Loud, fun and unapologetic makeup for Gen Zalpha.
Typsy Beauty
BudgetIndia · Est. 2021
India's conceptual makeup brand built for South Asian skin tones.
U
Undone Beauty
BudgetUnited States · Est. 2018
Clean, multitasking makeup for real life.
Unearthly Cosmetics
Mid-RangeUnited States · Est. 2017
Bold, gothic, artist-driven indie makeup.
UNLEASHIA
Mid-RangeSouth Korea · Est. 2019
Unleash your utopia.
UNNY CLUB
BudgetChina · Est. 2014
Simple suits me — minimalist everyday makeup.
Urban Decay
PremiumUnited States · Est. 1996
Beauty with an edge.
2 dupes on site
V
Vaseline
BudgetUnited States · Est. 1870
Original petroleum jelly, reinvented for every routine.
Velour Beauty
PremiumCanada · Est. 2011
The original luxury lash brand.
Victoria Beckham Beauty
LuxuryUnited Kingdom · Est. 2019
Modern elegance, fewer but better.
VIEVE
PremiumUnited Kingdom · Est. 2020
Makeup-artist craft from Jamie Genevieve.
Violette_FR
PremiumFrance · Est. 2021
Parisian effortlessness, bottled.
Viseart
PremiumFrance · Est. Early 1990s (disputed)
Triple-milled French shadow for working artists.
Vive Cosmetics
Mid-RangeUnited States · Est. 2017
Latina-founded makeup celebrating Latinx representation.
VT Cosmetics
Mid-RangeSouth Korea · Est. 2010
Cica pioneers turned Reedle Shot phenomenon.
W
W3LL PEOPLE
Mid-RangeUnited States · Est. 2008
Clean, plant-based beauty that performs.
W7
BudgetUnited Kingdom · Est. 2002
Who will you be today?
Wakemake
BudgetSouth Korea · Est. 2015
Wake your color. Make your story.
Wander Beauty
Mid-RangeUnited States · Est. 2015
Multitasking beauty for life on the go.
Westman Atelier
LuxuryUnited States · Est. 2018
Clean luxury artistry.
1 dupe on site
Wet n Wild
BudgetUnited States · Est. 1979
Color cosmetics. No exceptions.
Winky Lux
BudgetUnited States · Est. 2015
Clean, joyful beauty.
Wonderskin
Mid-RangeUnited States · Est. 2020
The peel-off lip stain people.
Wonjungyo
Mid-RangeSouth Korea · Est. 2022
Pro K-pop makeup, made wearable.
Wyn Beauty
Mid-RangeUnited States · Est. 2024
Makeup you can move in.
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Z
364 brands · 36 luxury · 61 premium · 150 mid-range · 117 budget