Makeup Brands A–Z

United States · Est. 2005

Colour pigmented with real fruit.

Canada · Est. 2020

Beauty without an expiration date.

South Korea · Est. 2009

3 Concept Eyes — Seoul's color expert.

Thailand · Est. 2002

Cheap, cheerful and viral — Thai T-beauty.

South Korea · Est. 2008

Youthful K-beauty for every day.

United States · Est. 2021

Make-u(p) without rules.

United States · Est. 2017

Buttery, reflective indie eyeshadows with conscious packaging.

United States · Est. 2022

Made-to-play color cosmetics, all under $10.

United States · Est. 2017

Colorful beauty rooted in Latina heritage.

United States · Est. 2019

Multitasking makeup that saves you minutes.

United States · Est. 1931

Hypoallergenic beauty since 1931.

United States · Est. 2021

Beauty that celebrates melanin-rich skin.

1 dupe on site

South Korea · Est. 2018

A good vibe, amuse you.

United States · Est. 1997

The brow expert.

3 dupes on site

United States · Est. 2018

Intentional skincare, worn like makeup.

South Korea · Est. 2019

Heartleaf, simplified — viral K-beauty for sensitive skin.

Mexico · Est. 2022

Beauty without plastic.

United States · Est. 1971

The world's best-selling false lashes.

United States · Est. 1998

The original indie mineral house.

United States · Est. 1886

The original direct-sales beauty giant.

United States · Est. 2014

Plastic-free, plant-based, multi-use color.

China · Est. 2021

Featherlight jello blush and jelly gloss out of China.

United States · Est. 2015

Cute and creepy cosmetics for the softly spooky.

South Korea · Est. 2005

Skincare for makeup.

United States · Est. 1995

The original clean mineral makeup.

United Kingdom · Est. 1982

British high-street colour since 1982.

United States · Est. 2021

Makeup tailored to your skin tone.

United States · Est. 1990

America's home of fragrance mists and scented body care.

United States · Est. 2011

Cake-themed, long-wear, Black-owned beauty.

United Kingdom · Est. 2018

42 pans for the price of one palette.

United States · Est. 2016

Own your beauty.

South Korea · Est. 2010

Hanbang skincare, reborn for the TikTok generation.

United Kingdom · Est. 2016

Luxury beauty without the markup.

United States · Est. 2002

The sponge that changed how foundation is applied.

United States · Est. 2018

Smudge-proof, waterproof, long-wearing indie color made to last.

United States · Est. 1976

Laughter is the best cosmetic.

5 dupes on site

United States · Est. 2004

Vintage glamour, historically recreated.

United States · Est. 2009

Bold, accessible color cosmetics.

United States · Est. 2016

Sunscreen made for melanated skin, no white cast.

United States · Est. 2015

For the moonlit and unafraid.

United States · Est. 1994

Beauty for every shade of brown.

United States · Est. 1993

Bold beauty made for deeper skin tones.

China · Est. 2016

Skin optics, perfected.

United States · Est. 2021

Highly pigmented, ultra-blendable color for every kind of makeup lover.

Indonesia · Est. 2016

By Lizzie Parra — Indonesian lip and cheek essentials.

United States · Est. 1991

Be who you are.

2 dupes on site

France · Est. 1863

Parisian colour since 1863.

United Kingdom · Est. 2012

Beauty that empowers, made for the pros and the party.

United Kingdom · Est. 2010

British heritage makeup, reworked for the everyday.

United States · Est. 1984

Nature's beauty, hive to home.

France · Est. 1998

Skincare-first luxury makeup, founded by the woman who invented YSL Touche Éclat.

United Kingdom · Est. 2022

Barrier-boosting beauty for everyone.

1 dupe on site

Sweden · Est. 2020

The Stockholm fragrance house's artist-led makeup line.

United States · Est. 2021

California beauty, unfiltered. Performance clean.

Japan · Est. 1985

You can make it — cute, clever J-beauty drugstore makeup.

China · Est. 2001

Technology-led makeup for oily skin.

Ireland · Est. 2018

Effortless, empowered, made in Ireland.

United Kingdom · Est. 2026

Pro-artist makeup, edited down to what you actually need.

Thailand · Est. 2009

K-beauty-inspired Thai makeup, made for the tropics.

Germany · Est. 2004

On-trend German drugstore makeup.

Japan · Est. 1964

Japan's under-¥1,000 drugstore powerhouse.

France · Est. 1924

The Parisian alchemist of beauty since 1828 — no, that's Guerlain. Chanel is the Parisian icon of beauty since 1924.

United States · Est. 1997

Botanical luxury with a conservation conscience.

United Kingdom · Est. 2013

Give every woman the confidence to walk into any room and own it.

10 dupes on site

Canada · Est. 2016

Indigenous-owned, sustainability-led Canadian beauty.

United States · Est. 2019

Latina-owned, on-the-go makeup with cultura.

United Kingdom · Est. 2009

The brand that made the Caviar Manicure.

United States · Est. 2023

SPF makeup that actually wears like makeup.

France · Est. 1954

French plant-powered prestige.

Japan · Est. 1982

Shiseido's prestige tier — where the cult concealer started.

United States · Est. 1968

Allergy tested. 100% fragrance free.

1 dupe on site

South Korea · Est. 1993

Express yours.

Canada · Est. 2016

The multichrome benchmark, made in Toronto.

United Kingdom · Est. 1985

Trend-led British makeup that costs next to nothing.

United States · Est. 2000

Mineral makeup, skin-health first.

South Korea · Est. 2016

Playful Korean color.

China · Est. 2018

C-beauty lip glaze powerhouse with cult IP collabs.

China · Est. 1999

Antique-craft makeup where East meets West.

United States · Est. 2013

Color for every shade of you.

United States · Est. 2014

High-pigment color, drugstore prices.

United Kingdom · Est. 2017

Otherworldly color, ethically made.

United States · Est. 1904

The 1935 drugstore powder that still beats prestige.

United States · Est. 2025

Clean skincare and makeup, relaunched by the founder of Beautycounter.

United States · Est. 1961

Easy, breezy, beautiful drugstore makeup.

United States · Est. 2015

Artistry meets innovation.

1 dupe on site

South Korea · Est. 2019

Inspire your beauty.

South Korea · Est. 2017

Luxury vegan makeup from Seoul.

Japan · Est. 1970

Kosé's pioneering luxury J-beauty makeup and skincare house.

United States · Est. 2015

Build your own color story, one handmade eyeshadow at a time.

United States · Est. 2021

Desert Island Beauty Status — multitasking color, no masterclass needed.

South Korea · Est. 2021

Beauty with depth and narrative.

France · Est. 1955

The art of color, the science of beauty.

5 dupes on site

Italy · Est. 2022

Italian glamour, from Sicily to the vanity.

United Kingdom · Est. 2016

It's more than a product, it's a lifestyle.

United States · Est. 2016

Multi-use color cosmetics from YouTube's Christen Dominique.

United States · Est. 2019

Fire. Heart. Fantasy.

United States · Est. 2012

Clean-compatible skincare and makeup.

1 dupe on site

United States · Est. 2004

Eyes. Lips. Face.

United States · Est. 2020

Path-forging skincare for women of color.

United States · Est. 2020

Neither and both, at the same time.

United States · Est. 2006

Effortless American luxury.

United States · Est. 2015

Foolproof makeup staples for every skill level.

United States · Est. 1910

Red Door heritage, still on the counter.

Netherlands · Est. 2009

Cult Dutch liquid makeup in signature silver pens.

South Korea · Est. 2013

Expert-crafted Korean base makeup from a first-generation MUA.

United States · Est. 2013

The original influencer beauty brand.

Australia · Est. 2002

Natural makeup powered by plants.

South Korea · Est. 2014

Premium K-beauty made for confident expression.

Italy · Est. 2018

Italian makeup, fast as an espresso.

Indonesia · Est. 2016

Indonesia's first vegan, halal-certified makeup brand.

Germany · Est. 2002

Trend-led drugstore at unbeatable prices.

United States · Est. 1946

The prestige-beauty benchmark since 1946.

South Korea · Est. 1985

Life is sweet.

United Kingdom · Est. 2013

Complexion made for every undertone.

Japan · Est. 1987

Sophisticated, skin-flattering Japanese drugstore makeup.

Canada · Est. 1974

World-class color cosmetics tuned for Indian skin.

India · Est. 2019

Free and Equal beauty for every Indian skin tone.

United States · Est. 2023

Editorial makeup essentials, elevated to objects worth keeping.

United States · Est. 2015

Farm-to-face clean skincare.

United States · Est. 2022

Makeup you wear like an accessory.

United States · Est. 2017

Beauty for all.

3 dupes on site

China · Est. 2017

Makeup with flowers.

United States · Est. 2019

Millie Bobby Brown's Gen Z clean beauty line.

Turkey · Est. 1950s

Milanese roots, Turkish scale.

China · Est. 2019

Make your beauty.

India · Est. 2022

Trend-led, affordable color cosmetics for Indian Gen Z.

United States · Est. 2013

Drew Barrymore's drugstore floral house.

China · Est. 2016

Live your fairytales.

China · Est. 2014

Beauty is not a luxury.

United States · Est. 2021

Clean, vegan color with intention.

United States · Est. 2015

Transforming beauty, founded by a teenager.

United States · Est. 2026

Makeup built for the active.

United States · Est. 2015

The original faux-freckle brand.

Japan · Est. 2016

Award-winning Japanese makeup that solves one problem at a time.

South Korea · Est. 2021

Curate your own moment.

United States · Est. 2005

One of the original indie makeup labs, fully vegan and endlessly experimental.

Italy · Est. 2000

Timeless elegance in beauty.

1 dupe on site

China · Est. 2018

Weirdness, romance, and adventure.

Netherlands · Est. 2015

Honey-infused beauty from the Mirsalehi Bee Garden.

France · Est. 1988

Audrey Hepburn's tailor, reimagined as a complete beauty wardrobe.

United States · Est. 2016

Dark glam for the rebel angels and refined rockstars.

United States · Est. 2017

Pro-artist complexion makeup built for women of color.

United States · Est. 2018

Bold, viral, inclusive makeup from a self-made founder.

United States · Est. 2019

Magnetic lashes and press-on nails for at-home glam.

United Kingdom · Est. 2017

Water-activated color for the creatively fearless.

United States · Est. 2014

Beauty inspired by real life.

3 dupes on site

United States · Est. 2014

Fruit-powered skincare that works.

1 dupe on site

Turkey · Est. 1983

Turkey's export machine for cheap, endless colour.

Italy · Est. 2014

Maximalist Italian glamour as a complete beauty wardrobe.

France · Est. 1828

The Parisian alchemist of beauty since 1828.

India · Est. 2021

Joyful, functional makeup you can sleep in.

United States · Est. 2022

Original, clean, high-performance color.

United States · Est. 2016

Colorful, clean makeup made by sisters.

United States · Est. 2022

Euphoria-coded, vegan, glittery.

United States · Est. 1995

The '90s cult brand, reborn at Walmart prices.

United States · Est. 2019

Supercharged clean artistry.

1 dupe on site

France · Est. 2020

Rouge Hermès — the house's color métier.

Japan · Est. 2005

Mascara that survives everything.

Ireland · Est. 2022

Irish luxury makeup at a fair price.

South Korea · Est. 2019

Less but better.

United Arab Emirates · Est. 2020

Artist-grade, multi-use makeup from Dubai.

South Korea · Est. 2010

Playful K-beauty, seriously effective.

United States · Est. 2015

Clean, accessible beauty from The Honest Company.

United States · Est. 2004

Reinventing luxury beauty.

2 dupes on site

South Korea · Est. 2022

Where skincare meets makeup.

United Arab Emirates · Est. 2013

Built from a Dubai blog into a global makeup empire.

United States · Est. 2025

Editorial color, perfected for real life.

South Korea · Est. 2015

Fast, swipe-on color for Gen Z.

United Kingdom · Est. 2015

Glow-giving makeup, born on Instagram.

United States · Est. 2011

Clean beauty that performs.

2 dupes on site

United Kingdom · Est. 2008

Makeup for the fearless and the theatrical.

Poland · Est. 1983

Polish pro colour, built pan by pan.

Australia · Est. 2006

Certified organic makeup from Australia.

South Korea · Est. 2000

Inspired by Jeju, made for skin.

China · Est. 2019

The lip mud pioneer.

United States · Est. 2020

Clean skincare-makeup hybrids for your power years.

United Kingdom · Est. 2022

Beauty without restraint — boundary-pushing artistry from London.

United States · Est. 2008

Your skin but better.

1 dupe on site

United States · Est. 2020

Addison Rae's clean, cruelty-free Sephora line.

United States · Est. 1994

The skincare makeup pioneer since 1994.

United Kingdom · Est. 2014

Vegan, gender-free makeup for every identity.

United States · Est. 2014

Unapologetic, high-pigment, fully vegan.

United States · Est. 2018

K-beauty, made accessible.

United States · Est. 2020

Clean beauty, no BS.

1 dupe on site

China · Est. 2019

A fashion-inspired makeup-skincare hybrid.

United States · Est. 2008

Skin-first beauty with a Parisian sensibility.

China · Est. 2017

Make up simplified, fun amplified.

United States · Est. 2005

Organic farm-sourced formulas, clinically proven.

South Korea · Est. 2015

Natural beauty, artistry-led.

United States · Est. 2018

Minimal, sustainable beauty behind the viral $6 sponge.

United States · Est. 2016

Bold color, rooted in culture.

South Korea · Est. 2017

Buildable K-beauty, designed for play.

China · Est. 2019

Kaleidoscope color for free creative expression.

Japan · Est. 1937

Japanese prestige, skin-first color.

United Kingdom · Est. 2013

UK indie label obsessed with multichrome and duochrome color.

Japan · Est. 1997

Tokyo's bold, matte, no-rules makeup.

United States · Est. 2001

The makeup artist's legacy, in a compact.

United States · Est. 2023

Beauty you help create.

Italy · Est. 1997

Be what you want.

United States · Est. 2019

Bold color, straight from the stage.

United States · Est. 1989

Salon-quality nails and lashes at home.

United States · Est. 2010

Refillable luxury, organic to the core.

United States · Est. 2023

Glow-first makeup from celebrity artist Katie Jane Hughes.

United States · Est. 2015

Makeup for skincare lovers.

3 dupes on site

United States · Est. 2021

Color-forward makeup celebrating South Asian beauty.

United States · Est. 2008

Tattoo-inspired, vegan, high-pigment.

United States · Est. 2015

The Lip Kit empire that rewrote celebrity beauty.

United States · Est. 1985

Bold, high-pigment makeup at unbeatable drugstore prices.

France · Est. 1909

Because you're worth it.

France · Est. 2025

Refillable luxury makeup from the house of LV.

France · Est. 2017

Refillable luxury makeup, without the plastic.

South Korea · Est. 2018

Genderless K-beauty lip color built for self-expression.

France · Est. 1935

French beauty at its finest.

2 dupes on site

South Korea · Est. 1994

K-beauty hydration heroes.

United States · Est. 2016

The world's first DIY lash extension system.

United States · Est. 1997

Baked in Italy, made for grown-up skin.

United States · Est. 1996

Flawless face, artistry unleashed.

2 dupes on site

United States · Est. 2018

Clean, high-performance, no compromise.

France · Est. 2018

Makeup coloured entirely by plants.

United States · Est. 2026

Beauty in beta.

United States · Est. 2015

The most famous glitter in the world.

Germany · Est. 2016

Ethical, high-performance color.

South Korea · Est. 2017

Sweet but bold.

United States · Est. 2008

Makeup for unicorns.

United Kingdom · Est. 2018

Luxury beauty by a legendary makeup artist.

2 dupes on site

China · Est. 2013

Peelable color, playful by design.

United States · Est. 2019

Inclusive shade range built by community.

Canada · Est. 2026

Skincare disguised as makeup.

United Kingdom · Est. 2014

Cruelty-free Gen Z makeup, made in London.

United States · Est. 2020

False lashes reimagined for everyone.

United States · Est. 2019

Afro-Latina color makeup inspired by Dominican-American culture.

United States · Est. 2012

Here lies your face.

United States · Est. 2021

Love yourself first.

United States · Est. 2025

The underpainting technique, bottled by the artist who made it viral.

Canada · Est. 1984

All ages, all races, all genders.

7 dupes on site

United Kingdom · Est. 2020

TikTok-Shop viral, multi-use, fearless color.

United States · Est. 2024

Ritual-driven lip care for the modern routine.

Japan · Est. 2003

Fantasy-inspired Japanese drugstore makeup with cult mascaras.

United States · Est. 2013

Artistry-driven multifunctional makeup, reborn.

France · Est. 1984

Professional makeup artistry for all.

1 dupe on site

United States · Est. 2020

Master the art of you.

3 dupes on site

United Kingdom · Est. 2014

Prestige looks, drugstore prices.

Mexico · Est. 2022

Vegan gothic and dark beauty, made in Mexico.

South Korea · Est. 1991

Flower-powered K-beauty from Amorepacific.

China · Est. 2000

Chinese artistry, luxury performance.

United States · Est. 2013 (relaunched 2026)

The designer beauty line, relaunched for 2026.

United States · Est. 1967

Cult New York skincare since 1967.

United States · Est. 1963

Pink Cadillacs and independent beauty consultants.

United States · Est. 1909

The make-up of make-up artists since 1909.

United States · Est. 1915

Maybe she's born with it. Maybe it's Maybelline.

1 dupe on site

Australia · Est. 2016

Australia's masstige powerhouse built on accessible, prestige-quality dupes.

South Korea · Est. 2016

Dermatological K-beauty, made for the masses.

United States · Est. 1998

Bold, cruelty-free color for heads that were made to turn.

United States · Est. 2012

For the bold.

United States · Est. 2017

The nudes you've been looking for.

United States · Est. 2021

Beauty that doesn't ask too much of you.

7 dupes on site

South Korea · Est. 2018

Beauty without boundaries.

United States · Est. 2002

Diverse drugstore beauty since 2002.

United States · Est. 2016

Live your look.

2 dupes on site

South Korea · Est. 2019

Glossy, glowy influencer-born K-beauty.

South Korea · Est. 2000

Beauty without limits.

Thailand · Est. 1988

Thailand's beauty icon, from viral lip glaze to cult mascara.

United States · Est. 2021

Pro-grade clean makeup, refill-first.

United States · Est. 2017

Make your beautiful destiny — high-pigment makeup without the markup.

United States · Est. 2020

Skin-first makeup from a Hollywood artist.

United States · Est. 2020

Weirdos, welcome home.

Saudi Arabia · Est. 2023

Dewy Arab beauty, modernized.

United States · Est. 2008

Pro-pigment color for every artist.

United States · Est. 2026

Skin-first makeup made for movement.

United Kingdom · Est. 2010

Pro-quality makeup, pocket-money prices.

France · Est. 1973 (makeup re-entry 2025)

Couture color, refillable since 1992.

South Korea · Est. 2022

Vegan objet cosmetics — makeup as art.

Italy · Est. 2013

Italian indie color, no compromises.

Australia · Est. 2021

SPF you'll actually want to wear.

United States · Est. 1994

The ultimate authority on color, complexion, and self-expression.

6 dupes on site

United States · Est. 2014

Pro-quality artistry for everyone.

1 dupe on site

United States · Est. 2019

Clinically-effective skincare from the YouTube generation.

Puerto Rico · Est. 2015

Beauty beyond the ordinary.

United States · Est. 2022

Clean, playful color from the maker of Stila.

United States · Est. 1930

Skincare-fueled makeup, dermatologist-trusted.

Germany · Est. 1911

The blue tin that defined modern skincare.

United States · Est. 2025

The original no-makeup makeup.

United Kingdom · Est. 1935

Trusted British beauty, science-backed since 1935.

United States · Est. 2015

Travel-inspired palettes, universally flattering.

United States · Est. 2025

It's not about beauty, it's about need.

Canada · Est. 2014

Go nude but better.

South Korea · Est. 2022

Care cosmetics — makeup that treats your skin.

United States · Est. 1999

Let's break beauty rules together.

United States · Est. 2026

Bronze, glow, and the less-is-more makeup ethos of Olivia Jade.

Portugal · Est. 2022

Bold, alternative makeup for the unconventional.

United States · Est. 1994

Studio-grade glow.

United States · Est. 2014

Beyond clean — certified organic luxury.

South Africa · Est. 1952

Accessible anti-aging skincare, backed by decades of research.

United States · Est. 2026

Makeup that wears like skincare.

United States · Est. 2020

Beauty is not one size fits all.

1 dupe on site

United States · Est. 2014

The inventors of the magnetic lash.

Japan · Est. 2015

Japan's cult lip tint brand from Imju.

China · Est. 2022

Makeup for real life.

United States · Est. 2025

Light-diffusing, second-skin complexion.

United Kingdom · Est. 2018

Show up and glow up, babe.

United States · Est. 1996

Vegan drugstore beauty with a conscience.

South Korea · Est. 2019

Korea's No.1 cushion, built for sensitive skin.

China · Est. 2021

Romantic, invisible-skin C-beauty.

United States · Est. 2015

Major obsessions, made by the mother of makeup.

1 dupe on site

United States · Est. 2019

Beauty made to move you.

5 dupes on site

United States · Est. 2021

You, unlimited — vegan lip color with a message.

United States · Est. 2026

A little bit spicy, a little bit pouty.

China · Est. 2017

Unlimited beauty, accessible to all.

South Korea · Est. 2005

Pretty pretty.

United States · Est. 2016

Artist-made color, built for every eye.

United States · Est. 1937

Sensitive-skin drugstore makeup.

Canada · Est. 2019

Vancouver indie cream makeup with radical transparency.

China · Est. 2019

Ultra-affordable color cosmetics built for TikTok Shop.

United Kingdom · Est. 1999

Glow tonic and the skincare-makeup bridge.

United Kingdom · Est. 2021

Boundary-blurring beauty for all.

United States · Est. 2022

Clean color makeup that doesn't take itself seriously.

United States · Est. 2023

Pretty is power.

Australia · Est. 2015

Poni with an 'I' — as in, I do what I want.

United States · Est. 2021

Lip color built for every lip tone.

United States · Est. 2025

Mikayla Nogueira's creator-built makeup brand.

Italy · Est. 2024

Italian minimalism, refillable color.

United States · Est. 2018

Color and culture, Indigenous-owned.

United States · Est. 2024

Luxury-inspired makeup at a smart Walmart price.

Italy · Est. 1974

Italian colour, collected in a tin.

United States · Est. 2002

The Complexion Authority — skincare-infused makeup.

Italy · Est. 2022

Artistic Italian luxury clean beauty with sculptural packaging.

United States · Est. 2021

Otherworldly makeup by Ariana Grande.

France · Est. 2023

Space-age, metal-shine makeup from Paco Rabanne.

United States · Est. 2018

Clean beauty for the forgotten shades.

United States · Est. 2020

Makeup made to feel good in, without hiding what makes you unique.

3 dupes on site

United States · Est. 2016

Cruelty-free makeup embossed with everyday empowerment.

China · Est. 2020

Clean ingredients, excellent makeup effect.

United Kingdom · Est. 2020

The art of brow and beyond.

1 dupe on site

United States · Est. 2016

Bold beauty for the rebel queen.

India · Est. 2018

Bold, expressive, unapologetically you.

United States · Est. 1932

American drugstore icon since 1932.

United States · Est. 2022

Healthy skin is everything.

1 dupe on site

United Kingdom · Est. 1834

London look. Drugstore price.

United States · Est. 2014

Artful, alchemical color for the fearless.

United States · Est. 2009

The original clean beauty pioneer.

United States · Est. 2019

Luxe, clean, original.

Indonesia · Est. 2016

The Indonesian brand everyone mistakes for an import.

South Korea · Est. 2016

Romance and you.

United States · Est. 2021

Sophisticated clean beauty.

1 dupe on site

United Arab Emirates · Est. 2025

Prestige makeup built for warm, olive and deep skin.

United Kingdom · Est. 2019

Designed by a makeup artist, made for you.

United States · Est. 2016

Affordable vegan makeup with pop-culture palettes.

United States · Est. 2020

Life-ready, stay-put makeup.

United States · Est. 2019

Clean beauty that actually works.

3 dupes on site

Spain · Est. 2019

Natural, Mediterranean-minded makeup for demanding skin.

Canada · Est. 2014

Clean glamour, luxury performance.

United States · Est. 2018

Botanical beauty with a soul.

United States · Est. 2024

Luxury makeup, ageless approach.

Mexico · Est. 2022

Latin beauty, unleashed.

Ireland · Est. 2016

Effortless Irish glow in five minutes.

Canada · Est. 2026

Makeup that's about expression, not correction.

China · Est. 2019

Viral, accessible makeup for everyone.

Japan · Est. 1872

Japan's oldest beauty house, where artistry meets science.

Japan · Est. 1967

Tokyo artistry, pioneered by a master makeup artist.

United States · Est. 2009

Pro-grade tools, accessible artistry.

United States · Est. 2006

Affordable clean makeup and famously accurate high-end dupes.

United States · Est. 2021

Playful, artistry-led makeup for the downtown set.

United States · Est. 2023

Swedish-inspired indie color and easy-to-use pro tools.

France · Est. 1976

Independent French phyto-cosmetics — the family-owned alternative to LVMH.

United Kingdom · Est. 1985

High pigment, all skin tones, East London born.

United States · Est. 1996

The LA photo studio that became a cult primer brand.

United States · Est. 2015

Brazilian-inspired joy and beauty.

1 dupe on site

United States · Est. 2021

Refillable clean makeup, minus the waste.

United States · Est. 1994

Editorial color from MUA Jeanine Lobell.

United States · Est. 2019

Your whole face, on the go.

India · Est. 2015

Bold is beautiful.

United States · Est. 2010

Makeup for the fearless.

South Korea · Est. 1966

Korean herbal heritage, perfected over 90 years.

United States · Est. 2018

That vacation glow, every day.

2 dupes on site

United States · Est. 2007

Sunscreen you'll actually want to wear.

1 dupe on site

Japan · Est. 2003

Modern Japanese luxury — the MUA-cult brand built around posture, light, and ageless skin.

Sweden · Est. 2015

Scandinavian beauty, performance-led.

India · Est. 2013

Global standards, made for Indian skin.

United States · Est. 2017

Six-dollar singles, pro-level payoff.

United States · Est. 2000

High-performance naturals.

1 dupe on site

United States · Est. 2009

Timeless beauty from Japan.

2 dupes on site

United Kingdom · Est. 1990s

Affordable makeup for everyone.

United States · Est. 2021

Hydrating color you can’t resist.

United States · Est. 2018

Multichrome eyeshadow you can actually afford.

South Korea · Est. 2018

Korean skin-first makeup from a dermatology lab.

United Kingdom · Est. 2015

Formula first, beauty fun.

United States · Est. 2017

Makeup made fun.

United States · Est. 1988

Playful, character-driven K-beauty makeup and skincare.

United Kingdom · Est. 2018

Smart, single-ingredient skincare under $15.

United States · Est. 2012

Vegan, inclusive beauty that started with a no.

Canada · Est. 2016

Clinical formulations with integrity.

United States · Est. 2022

$8 multitasking makeup for Gen Z.

United States · Est. 2015

Luxury vegan beauty with a built-in cause.

United States · Est. 2025

Engineered for ease, designed for everybody.

China · Est. 2014

C-beauty face-sculpting palettes for natural beauty.

South Korea · Est. 2016

Glass skin, cushion-perfected.

United States · Est. 2005

Luxury without compromise.

1 dupe on site

United States · Est. 2020

Suncare-first complexion makeup for every skin tone.

United States · Est. 1998

Pretty, powerful, playful beauty.

4 dupes on site

United States · Est. 2020

Funner skincare for chronic skin conditions.

United States · Est. 2019

Clean beauty for sensitive skin.

3 dupes on site

United States · Est. 2002

Viral shea-butter body care.

United States · Est. 2021

Vibrant, agave-infused makeup celebrating Latine culture.

United Kingdom · Est. 2017

Personalised makeup and skincare for women over 35.

United States · Est. 1975

Makeup wardrobing, patented and refillable.

United States · Est. 2019

Drag-inspired makeup with a toy-box heart.

United Kingdom · Est. 2025

Loud, fun and unapologetic makeup for Gen Zalpha.

India · Est. 2021

India's conceptual makeup brand built for South Asian skin tones.

United States · Est. 2018

Clean, multitasking makeup for real life.

United States · Est. 2017

Bold, gothic, artist-driven indie makeup.

South Korea · Est. 2019

Unleash your utopia.

China · Est. 2014

Simple suits me — minimalist everyday makeup.

United States · Est. 1996

Beauty with an edge.

2 dupes on site

Japan · Est. 2011

Unframe the beauty.

United States · Est. 2020

Refillable luxury lipstick, made to be displayed.

Italy · Est. 2021

Couture makeup with a rebellious Roman heart.

Canada · Est. 1999

Canadian beauty built for medium skin tones.

United States · Est. 1870

Original petroleum jelly, reinvented for every routine.

United Kingdom · Est. 2015

Vegan color for the alternative.

Canada · Est. 2011

The original luxury lash brand.

United Kingdom · Est. 2019

Modern elegance, fewer but better.

United Kingdom · Est. 2020

Makeup-artist craft from Jamie Genevieve.

United Arab Emirates · Est. 2026

Colour reimagined through warm undertones.

United States · Est. 2011

Pro-pigment palettes for color lovers.

France · Est. 2021

Parisian effortlessness, bottled.

France · Est. Early 1990s (disputed)

Triple-milled French shadow for working artists.

United States · Est. 2017

Latina-founded makeup celebrating Latinx representation.

South Korea · Est. 2010

Cica pioneers turned Reedle Shot phenomenon.

United States · Est. 2008

Clean, plant-based beauty that performs.

United Kingdom · Est. 2002

Who will you be today?

South Korea · Est. 2015

Wake your color. Make your story.

United States · Est. 2015

Multitasking beauty for life on the go.

United States · Est. 2018

Clean luxury artistry.

1 dupe on site

United States · Est. 1979

Color cosmetics. No exceptions.

United States · Est. 2019

Vegan magic for the beautifully dark.

United States · Est. 2015

Clean, joyful beauty.

United States · Est. 2020

The peel-off lip stain people.

South Korea · Est. 2022

Pro K-pop makeup, made wearable.

United States · Est. 2024

Makeup you can move in.

Germany · Est. 2020

Clean K-beauty, made in Korea and designed in Europe.

United States · Est. 2021

Makeup so good for your skin, you can sleep in it.

France · Est. 1978

Bold beauty, Parisian luxury.

2 dupes on site

China · Est. 2011

Art-and-museum-inspired makeup with collectible palettes.

Germany · Est. 2008

Pro-quality brushes without the pro price.