Makeup Brands A–Z

Every brand we cover — from drugstore to luxury. Learn what each brand is known for, where they're from, and find affordable dupes for their bestsellers.

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Banila Co

Mid-Range

South Korea · Est. 2005

Skincare for makeup.

bareMinerals

Mid-Range

United States · Est. 1995

The original clean mineral makeup.

Barry M

Budget

United Kingdom · Est. 1982

British high-street colour since 1982.

BASMA Beauty

Mid-Range

United States · Est. 2021

Makeup tailored to your skin tone.

Bath & Body Works

Budget

United States · Est. 1990

America's home of fragrance mists and scented body care.

Beauty Bakerie

Mid-Range

United States · Est. 2011

Cake-themed, long-wear, Black-owned beauty.

Beauty Bay

Budget

United Kingdom · Est. 2018

42 pans for the price of one palette.

Beauty Creations

Budget

United States · Est. 2016

Own your beauty.

Beauty of Joseon

Mid-Range

South Korea · Est. 2010

Hanbang skincare, reborn for the TikTok generation.

Beauty Pie

Mid-Range

United Kingdom · Est. 2016

Luxury beauty without the markup.

Beautyblender

Mid-Range

United States · Est. 2002

The sponge that changed how foundation is applied.

Benefit

Premium

United States · Est. 1976

Laughter is the best cosmetic.

5 dupes on site

BH Cosmetics

Budget

United States · Est. 2009

Bold, accessible color cosmetics.

Black Girl Sunscreen

Mid-Range

United States · Est. 2016

Sunscreen made for melanated skin, no white cast.

Black Opal

Budget

United States · Est. 1994

Beauty for every shade of brown.

Black Radiance

Budget

United States · Est. 1993

Bold beauty made for deeper skin tones.

Blank Me

Mid-Range

China · Est. 2016

Skin optics, perfected.

Bobbi Brown

Premium

United States · Est. 1991

Be who you are.

2 dupes on site

Bourjois

Budget

France · Est. 1863

Parisian colour since 1863.

BPerfect Cosmetics

Mid-Range

United Kingdom · Est. 2012

Beauty that empowers, made for the pros and the party.

Burt's Bees

Budget

United States · Est. 1984

Nature's beauty, hive to home.

By Terry

Luxury

France · Est. 1998

Skincare-first luxury makeup, founded by the woman who invented YSL Touche Éclat.

Byoma

Budget

United Kingdom · Est. 2022

Barrier-boosting beauty for everyone.

1 dupe on site

Byredo Beauty

Luxury

Sweden · Est. 2020

The Stockholm fragrance house's artist-led makeup line.

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Caliray

Mid-Range

United States · Est. 2021

California beauty, unfiltered. Performance clean.

Canmake Tokyo

Budget

Japan · Est. 1985

You can make it — cute, clever J-beauty drugstore makeup.

Carslan

Budget

China · Est. 2001

Technology-led makeup for oily skin.

Carter Beauty

Budget

Ireland · Est. 2018

Effortless, empowered, made in Ireland.

Cathy Doll

Budget

Thailand · Est. 2009

K-beauty-inspired Thai makeup, made for the tropics.

Catrice

Budget

Germany · Est. 2004

On-trend German drugstore makeup.

Cezanne

Budget

Japan · Est. 1964

Japan's under-¥1,000 drugstore powerhouse.

Chanel Beauty

Luxury

France · Est. 1924

The Parisian alchemist of beauty since 1828 — no, that's Guerlain. Chanel is the Parisian icon of beauty since 1924.

Chantecaille

Luxury

United States · Est. 1997

Botanical luxury with a conservation conscience.

Charlotte Tilbury

Luxury

United Kingdom · Est. 2013

Give every woman the confidence to walk into any room and own it.

10 dupes on site

Cheekbone Beauty

Mid-Range

Canada · Est. 2016

Indigenous-owned, sustainability-led Canadian beauty.

Chica Beauty

Budget

United States · Est. 2019

Latina-owned, on-the-go makeup with cultura.

Ciaté London

Mid-Range

United Kingdom · Est. 2009

The brand that made the Caviar Manicure.

Ciele Cosmetics

Premium

United States · Est. 2023

SPF makeup that actually wears like makeup.

Clarins

Premium

France · Est. 1954

French plant-powered prestige.

Clé de Peau Beauté

Luxury

Japan · Est. 1982

Shiseido's prestige tier — where the cult concealer started.

Clinique

Premium

United States · Est. 1968

Allergy tested. 100% fragrance free.

1 dupe on site

CLIO

Mid-Range

South Korea · Est. 1993

Express yours.

Clionadh Cosmetics

Mid-Range

Canada · Est. 2016

The multichrome benchmark, made in Toronto.

Collection

Budget

United Kingdom · Est. 1985

Trend-led British makeup that costs next to nothing.

Colorescience

Premium

United States · Est. 2000

Mineral makeup, skin-health first.

Colorgram

Budget

South Korea · Est. 2016

Playful Korean color.

Colorkey

Budget

China · Est. 2018

C-beauty lip glaze powerhouse with cult IP collabs.

Colorrose

Budget

China · Est. 1999

Antique-craft makeup where East meets West.

ColourPop

Budget

United States · Est. 2014

High-pigment color, drugstore prices.

Coty

Budget

United States · Est. 1904

The 1935 drugstore powder that still beats prestige.

Counter

Premium

United States · Est. 2025

Clean skincare and makeup, relaunched by the founder of Beautycounter.

CoverGirl

Budget

United States · Est. 1961

Easy, breezy, beautiful drugstore makeup.

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L.A. Girl

Budget

United States · Est. 1985

Bold, high-pigment makeup at unbeatable drugstore prices.

L'Oréal Paris

Budget

France · Est. 1909

Because you're worth it.

La Beauté Louis Vuitton

Luxury

France · Est. 2025

Refillable luxury makeup from the house of LV.

Laka

Mid-Range

South Korea · Est. 2018

Genderless K-beauty lip color built for self-expression.

Lancôme

Luxury

France · Est. 1935

French beauty at its finest.

2 dupes on site

Laneige

Mid-Range

South Korea · Est. 1994

K-beauty hydration heroes.

Laura Geller Beauty

Mid-Range

United States · Est. 1997

Baked in Italy, made for grown-up skin.

Laura Mercier

Premium

United States · Est. 1996

Flawless face, artistry unleashed.

2 dupes on site

Lawless Beauty

Mid-Range

United States · Est. 2018

Clean, high-performance, no compromise.

Leaked Labs

Mid-Range

United States · Est. 2026

Beauty in beta.

Lemonhead.LA

Premium

United States · Est. 2015

The most famous glitter in the world.

lilybyred

Budget

South Korea · Est. 2017

Sweet but bold.

Lime Crime

Mid-Range

United States · Est. 2008

Makeup for unicorns.

Lisa Eldridge

Luxury

United Kingdom · Est. 2018

Luxury beauty by a legendary makeup artist.

2 dupes on site

Little Ondine

Budget

China · Est. 2013

Peelable color, playful by design.

Live Tinted

Mid-Range

United States · Est. 2019

Inclusive shade range built by community.

Lixr

Premium

Canada · Est. 2026

Skincare disguised as makeup.

Lottie London

Budget

United Kingdom · Est. 2014

Cruelty-free Gen Z makeup, made in London.

LoveSeen

Mid-Range

United States · Est. 2020

False lashes reimagined for everyone.

Luna Magic

Budget

United States · Est. 2019

Afro-Latina color makeup inspired by Dominican-American culture.

LYS Beauty

Mid-Range

United States · Est. 2021

Love yourself first.

M

M.PH by Mary Phillips

Premium

United States · Est. 2025

The underpainting brand.

MAC

Premium

Canada · Est. 1984

All ages, all races, all genders.

7 dupes on site

Made by Mitchell

Mid-Range

United Kingdom · Est. 2020

TikTok-Shop viral, multi-use, fearless color.

MAED

Premium

United States · Est. 2024

Ritual-driven lip care for the modern routine.

MAKE Beauty

Mid-Range

United States · Est. 2013

Artistry-driven multifunctional makeup, reborn.

Make Up For Ever

Premium

France · Est. 1984

Professional makeup artistry for all.

1 dupe on site

Makeup by Mario

Premium

United States · Est. 2020

Master the art of you.

3 dupes on site

Makeup Revolution

Budget

United Kingdom · Est. 2014

Prestige looks, drugstore prices.

Mamonde

Mid-Range

South Korea · Est. 1991

Flower-powered K-beauty from Amorepacific.

Mao Geping

Luxury

China · Est. 2000

Chinese artistry, luxury performance.

Marc Jacobs Beauty

Premium

United States · Est. 2013 (relaunched 2026)

The designer beauty line, relaunched for 2026.

Mario Badescu

Budget

United States · Est. 1967

Cult New York skincare since 1967.

Mary Kay

Mid-Range

United States · Est. 1963

Pink Cadillacs and independent beauty consultants.

Max Factor

Mid-Range

United States · Est. 1909

The make-up of make-up artists since 1909.

Maybelline

Budget

United States · Est. 1915

Maybe she's born with it. Maybe it's Maybelline.

1 dupe on site

MCoBeauty

Budget

Australia · Est. 2016

Australia's masstige powerhouse built on accessible, prestige-quality dupes.

Medicube

Mid-Range

South Korea · Est. 2016

Dermatological K-beauty, made for the masses.

Melt Cosmetics

Mid-Range

United States · Est. 2012

For the bold.

Mented Cosmetics

Mid-Range

United States · Est. 2017

The nudes you've been looking for.

Merit

Mid-Range

United States · Est. 2021

Beauty that doesn't ask too much of you.

7 dupes on site

Merzy

Budget

South Korea · Est. 2018

Beauty without boundaries.

Milani

Budget

United States · Est. 2002

Diverse drugstore beauty since 2002.

Milk Makeup

Mid-Range

United States · Est. 2016

Live your look.

2 dupes on site

Milk Touch

Mid-Range

South Korea · Est. 2019

Glossy, glowy influencer-born K-beauty.

Missha

Budget

South Korea · Est. 2000

Beauty without limits.

Mistine

Budget

Thailand · Est. 1988

Thailand's beauty icon, from viral lip glaze to cult mascara.

MOB Beauty

Mid-Range

United States · Est. 2021

Pro-grade clean makeup, refill-first.

Moira Beauty

Budget

United States · Est. 2017

Make your beautiful destiny — high-pigment makeup without the markup.

Monika Blunder Beauty

Premium

United States · Est. 2020

Skin-first makeup from a Hollywood artist.

Moonglaze

Mid-Range

Saudi Arabia · Est. 2023

Dewy Arab beauty, modernized.

Morphe

Mid-Range

United States · Est. 2008

Pro-pigment color for every artist.

MUA Makeup Academy

Budget

United Kingdom · Est. 2010

Pro-quality makeup, pocket-money prices.

Mugler

Premium

France · Est. 1973 (makeup re-entry 2025)

Couture color, refillable since 1992.

Muzigae Mansion

Mid-Range

South Korea · Est. 2022

Vegan objet cosmetics — makeup as art.

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P.Louise

Budget

United Kingdom · Est. 2018

Show up and glow up, babe.

Pacifica Beauty

Budget

United States · Est. 1996

Vegan drugstore beauty with a conscience.

Passional Lover

Budget

China · Est. 2021

Romantic, invisible-skin C-beauty.

Pat McGrath

Luxury

United States · Est. 2015

Major obsessions, made by the mother of makeup.

1 dupe on site

Patrick Ta

Premium

United States · Est. 2019

Beauty made to move you.

5 dupes on site

Perfect Diary

Budget

China · Est. 2017

Unlimited beauty, accessible to all.

Peripera

Budget

South Korea · Est. 2005

Pretty pretty.

Physicians Formula

Budget

United States · Est. 1937

Sensitive-skin drugstore makeup.

PINKFLASH

Budget

China · Est. 2019

Ultra-affordable color cosmetics built for TikTok Shop.

Pixi

Mid-Range

United Kingdom · Est. 1999

Glow tonic and the skincare-makeup bridge.

Pleasing

Premium

United Kingdom · Est. 2021

Boundary-blurring beauty for all.

Pley Beauty

Mid-Range

United States · Est. 2022

Clean color makeup that doesn't take itself seriously.

Point of View Beauty

Mid-Range

United States · Est. 2025

Beauty from every angle.

Polite Society

Mid-Range

United States · Est. 2023

Pretty is power.

Pound Cake

Mid-Range

United States · Est. 2021

Lip color built for every lip tone.

POV Beauty

Mid-Range

United States · Est. 2025

Mikayla Nogueira's creator-built makeup brand.

Prada Beauty

Luxury

Italy · Est. 2024

Italian minimalism, refillable color.

Prados Beauty

Mid-Range

United States · Est. 2018

Color and culture, Indigenous-owned.

Pretty Smart

Budget

United States · Est. 2024

Luxury-inspired makeup at a smart Walmart price.

Pupa Milano

Mid-Range

Italy · Est. 1974

Italian colour, collected in a tin.

PÜR

Mid-Range

United States · Est. 2002

The Complexion Authority — skincare-infused makeup.

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SACHEU Beauty

Mid-Range

United States · Est. 2020

Life-ready, stay-put makeup.

Saie

Mid-Range

United States · Est. 2019

Clean beauty that actually works.

3 dupes on site

Saint Cosmetics

Premium

Canada · Est. 2014

Clean glamour, luxury performance.

Saint Jane Beauty

Premium

United States · Est. 2018

Botanical beauty with a soul.

Sarah Creal Beauty

Luxury

United States · Est. 2024

Luxury makeup, ageless approach.

Sarelly

Mid-Range

Mexico · Est. 2022

Latin beauty, unleashed.

Sculpted by Aimee

Mid-Range

Ireland · Est. 2016

Effortless Irish glow in five minutes.

SHEGLAM

Budget

China · Est. 2019

Viral, accessible makeup for everyone.

Shiseido

Premium

Japan · Est. 1872

Japan's oldest beauty house, where artistry meets science.

Shu Uemura

Premium

Japan · Est. 1967

Tokyo artistry, pioneered by a master makeup artist.

Simihaze Beauty

Mid-Range

United States · Est. 2021

Playful, artistry-led makeup for the downtown set.

Singe Beauty

Mid-Range

United States · Est. 2023

Swedish-inspired indie color and easy-to-use pro tools.

Sisley Paris

Luxury

France · Est. 1976

Independent French phyto-cosmetics — the family-owned alternative to LVMH.

Sleek MakeUP

Budget

United Kingdom · Est. 1985

High pigment, all skin tones, East London born.

Smashbox

Mid-Range

United States · Est. 1996

The LA photo studio that became a cult primer brand.

Sol de Janeiro

Mid-Range

United States · Est. 2015

Brazilian-inspired joy and beauty.

1 dupe on site

Stila

Mid-Range

United States · Est. 1994

Editorial color from MUA Jeanine Lobell.

Subtl Beauty

Mid-Range

United States · Est. 2019

Your whole face, on the go.

SUGAR Cosmetics

Budget

India · Est. 2015

Bold is beautiful.

Sulwhasoo

Luxury

South Korea · Est. 1966

Korean herbal heritage, perfected over 90 years.

Summer Fridays

Mid-Range

United States · Est. 2018

That vacation glow, every day.

2 dupes on site

Supergoop

Mid-Range

United States · Est. 2007

Sunscreen you'll actually want to wear.

1 dupe on site

SUQQU

Luxury

Japan · Est. 2003

Modern Japanese luxury — the MUA-cult brand built around posture, light, and ageless skin.

Sweed

Premium

Sweden · Est. 2015

Scandinavian beauty, performance-led.

Sydney Grace

Budget

United States · Est. 2017

Six-dollar singles, pro-level payoff.

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Tarte

Premium

United States · Est. 2000

High-performance naturals.

1 dupe on site

Tatcha

Luxury

United States · Est. 2009

Timeless beauty from Japan.

2 dupes on site

Technic

Budget

United Kingdom · Est. 1990s

Affordable makeup for everyone.

Terra Moons

Mid-Range

United States · Est. 2018

Multichrome eyeshadow you can actually afford.

TFIT

Mid-Range

South Korea · Est. 2018

Korean skin-first makeup from a dermatology lab.

The Beauty Crop

Budget

United Kingdom · Est. 2015

Formula first, beauty fun.

The Crayon Case

Budget

United States · Est. 2017

Makeup made fun.

The Crème Shop

Budget

United States · Est. 1988

Playful, character-driven K-beauty makeup and skincare.

The INKEY List

Budget

United Kingdom · Est. 2018

Smart, single-ingredient skincare under $15.

The Lip Bar

Budget

United States · Est. 2012

Vegan, inclusive beauty that started with a no.

The Ordinary

Budget

Canada · Est. 2016

Clinical formulations with integrity.

Thread Beauty

Budget

United States · Est. 2022

$8 multitasking makeup for Gen Z.

Thrive Causemetics

Mid-Range

United States · Est. 2015

Luxury vegan beauty with a built-in cause.

Tilt Beauty

Mid-Range

United States · Est. 2025

Engineered for ease, designed for everybody.

TIMAGE

Mid-Range

China · Est. 2014

C-beauty face-sculpting palettes for natural beauty.

Tirtir

Mid-Range

South Korea · Est. 2016

Glass skin, cushion-perfected.

Tom Ford

Luxury

United States · Est. 2005

Luxury without compromise.

1 dupe on site

TONAL Cosmetics

Mid-Range

United States · Est. 2020

Suncare-first complexion makeup for every skin tone.

Too Faced

Premium

United States · Est. 1998

Pretty, powerful, playful beauty.

4 dupes on site

Topicals

Mid-Range

United States · Est. 2020

Funner skincare for chronic skin conditions.

Tower 28

Mid-Range

United States · Est. 2019

Clean beauty for sensitive skin.

3 dupes on site

Tree Hut

Budget

United States · Est. 2002

Viral shea-butter body care.

Treslúce Beauty

Mid-Range

United States · Est. 2021

Vibrant, agave-infused makeup celebrating Latine culture.

Trinny London

Premium

United Kingdom · Est. 2017

Personalised makeup and skincare for women over 35.

Trish McEvoy

Luxury

United States · Est. 1975

Makeup wardrobing, patented and refillable.

Trixie Cosmetics

Mid-Range

United States · Est. 2019

Drag-inspired makeup with a toy-box heart.

Trouble Maker

Budget

United Kingdom · Est. 2025

Loud, fun and unapologetic makeup for Gen Zalpha.

Typsy Beauty

Budget

India · Est. 2021

India's conceptual makeup brand built for South Asian skin tones.

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364 brands · 36 luxury · 61 premium · 150 mid-range · 117 budget