Glossier
Mid-Range“Beauty inspired by real life.”
Glossier was founded in 2014 by Emily Weiss, growing out of her beauty blog Into The Gloss. The brand became the poster child for the 'skin first, makeup second' philosophy, championing a natural, dewy, low-maintenance approach to beauty. Products like Boy Brow, Cloud Paint, and Stretch Concealer became cult favorites for their ease of use and skin-like finish.
Glossier's strength is in creating simple, approachable products that enhance rather than transform. The brand built a massive community-driven following online and became a touchstone for the clean girl and no-makeup makeup aesthetics. While the brand has expanded into more traditional categories, its core identity remains rooted in effortless, everyday beauty.
Known For
Flagship Products
- Boy Brow
- Cloud Paint
- Stretch Concealer
- Futuredew
- Balm Dotcom
- Lash Slick
Brand Philosophy
Glossier believes that beauty should be about celebrating your real skin rather than covering it up. Products are designed to be fast, intuitive, and enhancing rather than transformative.
Glossier Dupes on vioda.makeup
Affordable alternatives for Glossier bestsellers — tested and compared side by side.