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Glossier

Mid-Range

“Beauty inspired by real life.”

United States·Founded 2014·by Emily Weiss

Glossier was founded in 2014 by Emily Weiss, growing out of her beauty blog Into The Gloss. The brand became the poster child for the 'skin first, makeup second' philosophy, championing a natural, dewy, low-maintenance approach to beauty. Products like Boy Brow, Cloud Paint, and Stretch Concealer became cult favorites for their ease of use and skin-like finish.

Glossier's strength is in creating simple, approachable products that enhance rather than transform. The brand built a massive community-driven following online and became a touchstone for the clean girl and no-makeup makeup aesthetics. While the brand has expanded into more traditional categories, its core identity remains rooted in effortless, everyday beauty.

Known For

Boy BrowCloud PaintStretch ConcealerSkin-first philosophyMillennial pink packaging

Flagship Products

  • Boy Brow
  • Cloud Paint
  • Stretch Concealer
  • Futuredew
  • Balm Dotcom
  • Lash Slick

Brand Philosophy

Glossier believes that beauty should be about celebrating your real skin rather than covering it up. Products are designed to be fast, intuitive, and enhancing rather than transformative.

Glossier Dupes on vioda.makeup

Affordable alternatives for Glossier bestsellers — tested and compared side by side.

Glossier Boy Brow

brows

From $8 90% match

Glossier Cloud Paint

blush

From $6 86% match

Glossier Stretch Concealer

concealer

From $7 86% match

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Glossier. Researched from official brand sources — always confirm before sending.

LR
Press contact
Lexie Rechan
Senior Manager, Global Communications, Glossier
LinkedIn
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
New York, NY 10013 USA
Sold at
Sephora USSephora CABrand.comMeccaSelfridges
Social
InstagramTikTokYouTubeTwitter / XFacebook

Press, brand partnerships, and customer service emails all listed on the official contact page. Affiliates program on /pages/affiliates. Toll-free for privacy and customer service requests Veronika Ullmer (former Global Head of Comms) left Glossier in Jan 2026 to join CGC Global. Lexie Rechan is the in-house Senior Manager Global Communications. Press email: [email protected]. CMO Nicole Solórzano (appointed April 2026) oversees PR/influencer at C-suite level. Glossier, Inc. HQ in SoHo. Expanded to Mecca August 2024

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