Lixr
Premium“Skincare disguised as makeup.”
Lixr launched in spring 2026 as Bite Beauty founder Susanne Langmuir's return to color cosmetics, debuting at Sephora US and Canada with a 59-SKU lineup weighted heavily toward complexion. The brand's thesis is waterless, silicone-free makeup formulated like skincare — no synthetic preservatives, no fillers — built around an AI-driven app that maps skin concerns, undertone, coverage preference, and finish to a customized product recommendation.
The $66 Future Foundation Serum is the hero — a customizable skincare-makeup hybrid that helps the skin instead of just covering it, sitting in the same prestige tier as Haus Labs Triclone and Saie Glowy. Langmuir's prior brand Bite Beauty (acquired by LVMH-owned Kendo in 2014, shuttered in 2022) made her one of the most-watched founders to relaunch in 2026. Lixr's measured 30-door Sephora rollout is positioning it as a serious indie launch rather than a typical celebrity drop.
Known For
Flagship Products
- Future Foundation Serum
- Concentrated Concealer Serum
- Lip Treatment Mask
- Skin-First Cream Blush
Brand Philosophy
Skincare disguised as makeup — waterless, silicone-free, AI-customized formulas built to treat skin instead of cover it.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Lixr. Researched from official brand sources — always confirm before sending.
- Website
- lixrbeauty.com/
- General inquiries
- [email protected]
- HQ address
- Dover, DE 19901 USA
- Sold at
- Brand.com
- Social
Admin email verified from lixrbeauty.com contact-information policy. HQ: 4206 Simcoe County Rd 124, Nottawa, ON, Canada, L0M1P0. Founded by Susanne Langmuir (formerly of Bite Beauty). No public press/collab email found after press-release archive search; only contact form. Founder Susanne Langmuir publicly lists [email protected] on profiles but this is personal, not brand PR. No public affiliate or creator program found on lixrbeauty.com. Site has only newsletter signup. Small indie founder-led brand (debuted at Sephora 2024). Direct founder access best route. Previously founded Bite Beauty. DTC-only mailing address per privacy policy. Indie brand, primarily DTC