Lixr
Premium“Skincare disguised as makeup.”
By Viktoria @vioda.makeup · Published · Updated
Lixr is a premium makeup brand from Canada, founded in 2026 by Susanne Langmuir. It's best known for its Future Foundation Serum, AI-driven shade and skin-matching app and Waterless, silicone-free formulation.
Lixr launched in spring 2026 as Bite Beauty founder Susanne Langmuir's return to color cosmetics, debuting at Sephora US and Canada with a 59-SKU lineup weighted heavily toward complexion. The brand's thesis is waterless, silicone-free makeup formulated like skincare — no synthetic preservatives, no fillers — built around an AI-driven app that maps skin concerns, undertone, coverage preference, and finish to a customized product recommendation.
The $66 Future Foundation Serum is the hero — a customizable skincare-makeup hybrid that helps the skin instead of just covering it, sitting in the same prestige tier as Haus Labs Triclone and Saie Glowy. Langmuir's prior brand Bite Beauty (acquired by LVMH-owned Kendo in 2014, shuttered in 2022) made her one of the most-watched founders to relaunch in 2026. Lixr's measured 30-door Sephora rollout is positioning it as a serious indie launch rather than a typical celebrity drop.
Popular Products
What Lixr is bought for. The ones we've found dupes for link through to the comparison.
- Future Foundation Serum
- Concentrated Concealer Serum
- Lip Treatment Mask
- Skin-First Cream Blush
Known For
Brand Philosophy
Skincare disguised as makeup — waterless, silicone-free, AI-customized formulas built to treat skin instead of cover it.
FAQ
Lixr Official Channels
Where to buy, and how to reach Lixr customer service directly.
- Website
- lixrbeauty.com/
- Customer service
- [email protected]
- Headquarters
- Dover, DE, United States
- Sold at
- Brand.com