Sleek MakeUP
Budget“High pigment, all skin tones, East London born.”
Sleek MakeUP was founded in East London in 1985 to fill a glaring gap in the market — affordable, high-pigment colour cosmetics that actually worked on deeper skin tones, at a time when the mass market badly under-served women of colour. That inclusive, shade-forward mission has defined the brand ever since, and made it a cult favourite long before inclusivity became an industry talking point.
The range is built around intensely pigmented palettes and powders at pocket-money prices: the legendary i-Divine eyeshadow palettes, the Solstice highlighting palette, the Face Form contour-and-blush kit, and Matte Me liquid lipsticks. Now part of the No7 Beauty Company (Boots), Sleek is a staple of UK drugstore-dupe culture — its blushes, highlighters and shadow palettes are routinely held up against far pricier prestige releases. The Solstice palette in particular became a famous budget answer to the cult highlighters of the mid-2010s.
Known For
Flagship Products
- i-Divine Eyeshadow Palette
- Solstice Highlighting Palette
- Face Form Contour & Blush Palette
- Matte Me Liquid Lipstick
- True Colour Lipstick
Brand Philosophy
Intense, inclusive colour for every skin tone — pro-level pigment without the pro price.
FAQ
For Brands & Creators
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