Colorgram
Budget“Playful Korean color.”
By Viktoria @vioda.makeup · Published · Updated
Colorgram is a budget makeup brand from South Korea, founded in 2016. It's best known for its Fruity Glass Tint, Nude Blur Tint with soft-focus finish and Aegyo-sal highlighter sticks.
Colorgram is a South Korean color cosmetics brand launched in 2016, rooted in K-pop culture, fashion, and digital aesthetics, with a playful, trend-driven identity aimed at letting wearers recreate the looks they see on idols and TikTok. The brand gained wider international recognition after its products appeared in the hit K-drama True Beauty, cementing its association with youthful, on-trend Korean makeup.
Colorgram is best known for a string of viral lip and cheek products — the Fruity Glass Tint, prized for fresh, pastel finishes, and the Nude Blur Tint, with its soft-focus blurring effect — alongside its signature aegyo-sal highlighter sticks and easy-blend contour sticks. Affordable and built for social-media-driven trends, it sits comfortably alongside the other budget K-beauty makeup labels expanding into Western markets.
Popular Products
What Colorgram is bought for. The ones we've found dupes for link through to the comparison.
- Fruity Glass Tint
- Nude Blur Tint
- Milk Bling Highlighter
- Shading Master Contour Stick
- Artist Pick Eyeshadow Palette
Known For
Brand Philosophy
Playful, trend-driven Korean color cosmetics rooted in K-pop and digital culture — affordable products that let anyone recreate viral idol and influencer looks.
FAQ
Colorgram Official Channels
Where to buy, and how to reach Colorgram customer service directly.
- Website
- thecolorgram.com
- Sold at
- StylevanaYesStyleAmazon USBrand.com