VIEVE
Premium“Makeup-artist craft from Jamie Genevieve.”
VIEVE was founded in 2020 by Scottish makeup artist and YouTuber Jamie Genevieve, named after the Latin root for "full of life" and built around the products she felt the prestige makeup category was missing — pigmented but blendable, high-performance without crossing into theatrical. Genevieve self-funded the launch, kept the team small, and shipped initial product runs from her hometown of Glasgow, working with European labs to formulate against her own kit standards as a working makeup artist.
The Modern Matte Lipstick, Lip Definer, Skin Nova primer, and Eye Wand cream shadow stick became the breakout SKUs — heavy in editorial use among UK makeup artists and consistently reviewed at the high end of the indie prestige category. VIEVE is sold direct-to-consumer at vievebeauty.com, at Cult Beauty and Space NK in the UK, and through Selfridges, and has scaled into one of the most respected makeup-artist-founded indie brands launched in the post-2020 wave. The brand remains independent and Genevieve-led.
Known For
Flagship Products
- Modern Matte Lipstick
- Lip Definer
- Skin Nova Primer
- Eye Wand
- Glaze Stick
Brand Philosophy
Makeup-artist craft over influencer hype — pigmented, blendable, editorial-grade formulas built to the brief of a working MUA, made in Europe, kept independent.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for VIEVE. Researched from official brand sources — always confirm before sending.
- Website
- www.vievebeauty.com
- General inquiries
- [email protected]
- Contact form
- Open form
- HQ address
- Glasgow G51 2RU, United Kingdom
- Sold at
- Cult BeautySpace NKSephora USBrand.com
Official brand domain is vievebeauty.com (Jamie Genevieve's brand). Support email confirmed on official contact page. vievemuse.com has SSL/cert issues. No public press/collab email found after press-release archive search; only [email protected] (general). Email format is [email protected] (43.9% of work emails) per RocketReach. PR appears handled in-house; CEO Emma Dawson, Founder Jamie Genevieve. VIEVE (Jamie Genevieve) reportedly has an affiliate program (per affiliate-toolkit.com directory) but no public on-site signup page or named network confirmed. Likely invite-only or via Awin (UK). Indie founder-led brand. CEO Emma Dawson runs operations. External PR via Blanket London. Founder is best public outreach contact for influencer/brand partnerships. Vieve Cosmetics Ltd (Jamie Genevieve). Jamie Genevieve's UK brand