Adept Cosmetics
Mid-Range“Buttery, reflective indie eyeshadows with conscious packaging.”
Adept Cosmetics is an Asian-owned indie beauty brand founded in 2017 by husband-and-wife duo Sandra and Tom, built around small-batch eyeshadow palettes packed with multichromes, holochromes, and richly pigmented mattes that perform well above their indie price point. The line is fully cruelty-free, with vegan and talc-free options across most launches and a deliberate focus on creative, color-led palettes that stand apart from the muted neutrals that dominate prestige beauty.
The brand has built a loyal following on YouTube and Reddit indie beauty communities for its buttery formulas, magnetic refillable pans, and sustainability commitments: upcycled packaging and second-hand mirrors are used on over 40% of palettes, and customer reviews routinely place its shadow quality alongside far more expensive prestige brands. Hero palettes include Cyborg Choir, Ninhydrin, and Plain Jane.
Known For
Flagship Products
- Cyborg Choir Palette
- Ninhydrin Palette
- Plain Jane Palette
- E.B.E.'s Multichrome Singles
Brand Philosophy
Small-batch, color-led eyeshadow design with magnetic refillable pans, vegan options, and recycled or upcycled packaging — built for indie collectors who want artistry-grade pigments without prestige pricing.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Adept Cosmetics. Researched from official brand sources — always confirm before sending.
- Website
- www.adeptcosmetics.com
- HQ address
- Aurora, CO 80015 USA
- Sold at
- Brand.com
- Social
Independent, small-batch indie brand based in the US. No published press or partnerships email; brand support routed through the adeptcosmetics.com contact form. Small indie brand (Aurora/Englewood, CO; est. 2017). Owned by wife/husband team Sandra & Tom (no investors; per About page). Sandra Sepulveda is named on ZoomInfo as principal and her LinkedIn shows Adept Cosmetics. No dedicated PR/comms staff exists — founder is the right contact. No public press email; brand uses social DMs and contact form. Small husband-wife indie brand (Sandra & Tom). Small indie brand, primarily DTC