Adept Cosmetics

Mid-Range

Buttery, reflective indie eyeshadows with conscious packaging.

United States·Founded 2017·by Sandra and Tom

Adept Cosmetics is an Asian-owned indie beauty brand founded in 2017 by husband-and-wife duo Sandra and Tom, built around small-batch eyeshadow palettes packed with multichromes, holochromes, and richly pigmented mattes that perform well above their indie price point. The line is fully cruelty-free, with vegan and talc-free options across most launches and a deliberate focus on creative, color-led palettes that stand apart from the muted neutrals that dominate prestige beauty.

The brand has built a loyal following on YouTube and Reddit indie beauty communities for its buttery formulas, magnetic refillable pans, and sustainability commitments: upcycled packaging and second-hand mirrors are used on over 40% of palettes, and customer reviews routinely place its shadow quality alongside far more expensive prestige brands. Hero palettes include Cyborg Choir, Ninhydrin, and Plain Jane.

Known For

Cyborg Choir multichrome paletteNinhydrin purple and blue paletteButtery, reflective shimmer eyeshadowsMagnetic refillable palette pansUpcycled and second-hand packaging materials

Flagship Products

  • Cyborg Choir Palette
  • Ninhydrin Palette
  • Plain Jane Palette
  • E.B.E.'s Multichrome Singles

Brand Philosophy

Small-batch, color-led eyeshadow design with magnetic refillable pans, vegan options, and recycled or upcycled packaging — built for indie collectors who want artistry-grade pigments without prestige pricing.

FAQ

For Brands & Creators

Unverified

Public collaboration and press contact channels for Adept Cosmetics. Researched from official brand sources — always confirm before sending.

SS
Press contact
Sandra Sepulveda
Co-Founder & Owner, Adept Cosmetics
HQ address
Aurora, CO 80015 USA
Sold at
Brand.com
Social
Instagram

Independent, small-batch indie brand based in the US. No published press or partnerships email; brand support routed through the adeptcosmetics.com contact form. Small indie brand (Aurora/Englewood, CO; est. 2017). Owned by wife/husband team Sandra & Tom (no investors; per About page). Sandra Sepulveda is named on ZoomInfo as principal and her LinkedIn shows Adept Cosmetics. No dedicated PR/comms staff exists — founder is the right contact. No public press email; brand uses social DMs and contact form. Small husband-wife indie brand (Sandra & Tom). Small indie brand, primarily DTC

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