FLORTTE
Budget“Make your beauty.”
FLORTTE is a Chinese (C-beauty) makeup brand founded in 2019 in Shanghai, known for affordable, playful, intensely "cute"-coded products and a marketing voice built for the Douyin and TikTok generation. The brand went viral repeatedly for its cat-themed lip creams with shade names like "Meow Meow" and "Nice Cat," its "Nice To Meet Chu" cheek and lip tints, and gimmicky applicators that turn a budget lip product into a social-media moment.
FLORTTE's appeal is the combination of genuinely pigmented, comfortable formulas at rock-bottom prices and packaging engineered to be filmed and shared. Its lip creams, jelly tints, and budget eyeshadow palettes have made it one of the most recognizable young C-beauty names in Western markets through Amazon, YesStyle, and its own site. The brand has courted controversy with provocative product designs, but its core lip and cheek range keeps it firmly in the viral-dupe conversation.
Known For
Flagship Products
- Jelly Lip Cream
- Nice To Meet Chu Blusher
- Lip Gloss
- Soft Matte Lip Cream
Brand Philosophy
Playful, social-media-native makeup that delivers genuine pigment and comfort at the lowest possible price point.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for FLORTTE. Researched from official brand sources — always confirm before sending.
- Website
- florttebeauty.com
- HQ address
- Shanghai, China
- Sold at
- Brand.comAmazon USYesStyle
C-beauty budget brand. Contact channels not independently verified.