FLORTTE
Budget“Make your beauty.”
By Viktoria @vioda.makeup · Published · Updated
FLORTTE is a budget makeup brand from China, founded in 2019. It's best known for its Cat-themed lip creams ("Meow Meow," "Nice Cat"), "Nice To Meet Chu" cheek and lip tints and Viral novelty applicators. I've tested its products on camera in 1 video.
FLORTTE is a Chinese (C-beauty) makeup brand founded in 2019 in Shanghai, known for affordable, playful, intensely "cute"-coded products and a marketing voice built for the Douyin and TikTok generation. The brand went viral repeatedly for its cat-themed lip creams with shade names like "Meow Meow" and "Nice Cat," its "Nice To Meet Chu" cheek and lip tints, and gimmicky applicators that turn a budget lip product into a social-media moment.
FLORTTE's appeal is the combination of genuinely pigmented, comfortable formulas at rock-bottom prices and packaging engineered to be filmed and shared. Its lip creams, jelly tints, and budget eyeshadow palettes have made it one of the most recognizable young C-beauty names in Western markets through Amazon, YesStyle, and its own site. The brand has courted controversy with provocative product designs, but its core lip and cheek range keeps it firmly in the viral-dupe conversation.
FLORTTE on camera
Best eyeshadow formula for beginners by Flortte #makeup #eyeshadowreview
Short · 0:14 · Viktoria @vioda.makeup
FLORTTE products tested and swatched on the @vioda.makeup channel.
Popular Products
What FLORTTE is bought for. The ones we've found dupes for link through to the comparison.
- Jelly Lip Cream
- Nice To Meet Chu Blusher
- Lip Gloss
- Soft Matte Lip Cream
Known For
Brand Philosophy
Playful, social-media-native makeup that delivers genuine pigment and comfort at the lowest possible price point.
FAQ
FLORTTE Official Channels
Where to buy, and how to reach FLORTTE customer service directly.
- Website
- florttebeauty.com
- Headquarters
- Shanghai, China
- Sold at
- Brand.comAmazon USYesStyle