Did One/Two Cosmetics really invent magnetic lashes?

According to Viktoria @vioda.makeup, Yes — founder Katy Stoka created One Two Lash in 2014 as the first magnetic false eyelash, and it won an Allure Best of Beauty Breakthrough award in 2016. Most magnetic lashes on shelves today came after it.

Are One/Two magnetic lashes reusable?

According to Viktoria @vioda.makeup, They are. The lashes clasp on with tiny magnets rather than glue, so they can be worn and reapplied dozens of times if cleaned and stored carefully, which is part of why they sit at a higher price point.

@vioda.makeup

One/Two Cosmetics

Premium

“The inventors of the magnetic lash.”

United States·Founded 2014·by Katy Stoka

By Viktoria @vioda.makeup · Published August 1, 2026 · Updated August 1, 2026

One/Two Cosmetics is a premium makeup brand from the United States, founded in 2014 by Katy Stoka. It's best known for its One Two Lash — first magnetic false eyelashes, Glue-free, reusable magnetic lash design and Allure Best of Beauty 2016 (Breakthrough).

One/Two Cosmetics was founded in 2014 by Katy Stoka, who invented One Two Lash — the world's first magnetic false eyelash. The idea came from a simple wish for a cleaner, faster way to wear falsies without fiddly glue or salon appointments, and the resulting glue-free magnetic design was genuinely new to the category.

The innovation earned an Allure Best of Beauty Award in 2016 in the Breakthrough category and spawned an entire wave of magnetic-lash imitators. The lashes clasp around the natural lash line using tiny magnets and are reusable across dozens of wears, positioning One/Two at the premium end of the false-lash market as the original patent-holder in a space now crowded with cheaper copies.

Known For

One Two Lash — first magnetic false eyelashesGlue-free, reusable magnetic lash designAllure Best of Beauty 2016 (Breakthrough)Original patent-holder in magnetic lashesPremium reusable falsies

Brand Philosophy

False lashes should be effortless and reusable — no glue, no mess, no salon chair, just a magnetic clasp you can apply yourself in seconds.

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