Dinto

Budget

Beauty with depth and narrative.

South Korea·Founded 2021·by Ahn Ji Hae (CEO)

Dinto is a Seoul-based vegan makeup brand led by CEO Ahn Ji Hae that builds every collection around classical literature and philosophy — products are named after Mary Shelley, Wuthering Heights, and other literary references, and the packaging treats makeup like a chaptered story. The brand has become one of the breakout K-beauty makeup names of 2024-2025, with its lip tints and Blur-Finish Shadow palettes regularly selling out at Daiso Korea and ranking in the top 10 of national new-product beauty rankings.

The formulations lean into the soft, blurred matte aesthetic that defines current K-makeup — finely milled shadow powders, blur-tinted lips, and complexion products engineered to mute rather than highlight. PETA-certified vegan and cruelty-free, Dinto sits at the affordable end of the K-beauty makeup spectrum but punches well above its price point on formula and packaging. Korean actor Kim Soohyun joined as a global brand ambassador to anchor the brand's push into Japan and wider Asian markets.

Known For

Blur-Finish Shadow PaletteWuthering Glow Lip TintLiterature-inspired brandingVegan formulasSoft matte blurred finish

Flagship Products

  • Blur-Finish Shadow Palette
  • Wuthering Glow Lip Tint
  • Mood Liquid Blush
  • Deleted Blur Shadow

Brand Philosophy

Makeup as literature — vegan, blurred-matte formulas wrapped in classical references that treat each launch like a new chapter.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Dinto. Researched from official brand sources — always confirm before sending.

AJ
Press contact
Ahn Ji Hae
CEO, Dinto
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
HQ address
Gangnam-gu, Seoul 06022, South Korea
Sold at
Brand.comOlive YoungStylevanaYesStyle

dinto.kr returns ECONNREFUSED; canonical official site is dinto.co.kr (operated by Trendmaker Co., Ltd., CEO Ahn Ji-hye). No separate press or collab email published. Dinto is operated by Trendmaker Co., Ltd. — official business inbox is [email protected] per Crunchbase / company registry listings. No on-site press@ or creators@ alias; on dinto.co only a contact form is exposed. This Trendmaker address is the route for all overseas press/collab inquiries. No public affiliate or creator program found on Dinto site; Korean brand expanding via brand ambassador (Kim Soohyun) and third-party retailers Small Korean indie. CEO confirmed via Tracxn but no individual LinkedIn profile found. Brand email [email protected] (HQ Seoul). Best path is brand email + LinkedIn company page DM. Note: previously captured collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text on the dinto.co.kr contact page, not CloudFlare-protected. The Korean brand site lists [email protected] as customer-service contact (parent operator is 주식회사트렌드메이커 / Trendmaker Inc.) and [email protected] as owner contact email. The brand uses both dinto.co.kr (Korean store) and dinto.co (global store, which has no contact info exposed); dinto.kr is dead. No dedicated PR/influencer address published — the [email protected] address routes all inquiries. Korean indie brand. K-beauty brand

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