Too Faced
Premium“Pretty, powerful, playful beauty.”
Too Faced was founded in 1998 by Jerrod Blandino in Irvine, California. The brand brought a playful, whimsical energy to prestige beauty — think peach-scented palettes, chocolate-scented bronzers, and candy-themed packaging. But beneath the cute exterior are genuinely solid formulas that have earned professional respect.
Too Faced's Better Than Sex mascara became one of the best-selling mascaras in the world, and the Born This Way Foundation is a staple for natural-to-medium coverage. The brand was acquired by Estée Lauder in 2016, validating its place in the prestige beauty landscape.
Known For
Flagship Products
- Better Than Sex Mascara
- Born This Way Foundation
- Hangover Primer
- Lip Injection Extreme
- Chocolate Soleil Bronzer
Brand Philosophy
Too Faced believes that beauty should be fun. The brand combines serious formulas with playful packaging and a cruelty-free commitment.
Too Faced Dupes on vioda.makeup
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