Too Faced
Premium“Pretty, powerful, playful beauty.”
By Viktoria @vioda.makeup · Published · Updated
Too Faced is a premium makeup brand from the United States, founded in 1998 by Jerrod Blandino. It's best known for its Better Than Sex mascara, Born This Way Foundation and Hangover Primer. I've tested its products on camera in 2 videos, and found affordable dupes for 4 of them, saving up to $30.
4 products with tested affordable alternatives, side by side.
Too Faced was founded in 1998 by Jerrod Blandino in Irvine, California. The brand brought a playful, whimsical energy to prestige beauty — think peach-scented palettes, chocolate-scented bronzers, and candy-themed packaging. But beneath the cute exterior are genuinely solid formulas that have earned professional respect.
Too Faced's Better Than Sex mascara became one of the best-selling mascaras in the world, and the Born This Way Foundation is a staple for natural-to-medium coverage. The brand was acquired by Estée Lauder in 2016, validating its place in the prestige beauty landscape.
Too Faced on camera
Toofaced lash primer review #makeup #makeupreview
Short · 0:16 · Viktoria @vioda.makeup
Too Faced products tested and swatched on the @vioda.makeup channel.
More Too Faced on video
TooFaced Plumping Clicks Lip Injection in shade Velvet Crush 🎀 Review and swatches #makeupreview
0:15 · 4,000 views · YouTube
Popular Products
What Too Faced is bought for. The ones we've found dupes for link through to the comparison.
Known For
Brand Philosophy
Too Faced believes that beauty should be fun. The brand combines serious formulas with playful packaging and a cruelty-free commitment.
Too Faced Dupes on vioda.makeup
Affordable alternatives for Too Faced bestsellers — tested and compared side by side.
FAQ
Too Faced Official Channels
Where to buy, and how to reach Too Faced customer service directly.
- Website
- www.toofaced.com
- Customer service
- [email protected]
- Phone
- +1-855-866-3223
- Contact form
- Open form
- Headquarters
- Irvine, CA, United States
- Sold at
- UltaSephora USBrand.comBootsCult Beauty