Too Faced
Premium“Pretty, powerful, playful beauty.”
Too Faced was founded in 1998 by Jerrod Blandino in Irvine, California. The brand brought a playful, whimsical energy to prestige beauty — think peach-scented palettes, chocolate-scented bronzers, and candy-themed packaging. But beneath the cute exterior are genuinely solid formulas that have earned professional respect.
Too Faced's Better Than Sex mascara became one of the best-selling mascaras in the world, and the Born This Way Foundation is a staple for natural-to-medium coverage. The brand was acquired by Estée Lauder in 2016, validating its place in the prestige beauty landscape.
Known For
Flagship Products
- Better Than Sex Mascara
- Born This Way Foundation
- Hangover Primer
- Lip Injection Extreme
- Chocolate Soleil Bronzer
Brand Philosophy
Too Faced believes that beauty should be fun. The brand combines serious formulas with playful packaging and a cruelty-free commitment.
Too Faced Dupes on vioda.makeup
Affordable alternatives for Too Faced bestsellers — tested and compared side by side.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Too Faced. Researched from official brand sources — always confirm before sending.
- Website
- www.toofaced.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-855-866-3223
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Irvine, CA 92614 USA
- Sold at
- UltaSephora USBrand.comBootsCult Beauty
Too Faced is an Estee Lauder Companies brand. Both [email protected] (general) and [email protected] (PR/media) surfaced in Google snippets of toofaced.com Contact Us and FAQ pages. Phone 1-855-866-3223 (M-F 5AM-7PM PST, Sat-Sun 7AM-5PM PST). Affiliate via Impact. UK-based comms/influencer manager. Too Faced no longer has visible standalone senior US PR head named; brand sits under ELC. Gabriele is best named operational contact. Owned by The Estee Lauder Companies since 2016.