Saie

Mid-Range

Clean beauty that actually works.

United States·Founded 2019·by Laney Crowell

Saie launched in 2019 from Laney Crowell, a former Estée Lauder marketing executive, with a mission to build clean color cosmetics that performed at the same level as the conventional prestige brands she had spent her career marketing. The brand became one of the breakout names of the clean beauty wave at Sephora, alongside Kosas and Tower 28, with the Glowy Super Gel and Slip Tint becoming gateway products for shoppers transitioning out of legacy foundation routines.

Every Saie launch ties to a sustainability commitment — refillable packaging on the Dew Blush, plastic-neutral certification, and 1% of revenue donated to environmental causes via the EveryMother fund. Premium-leaning mid-range pricing, a Sephora-exclusive US footprint, and a tight focus on the dewy, lit-from-within complexion category position Saie at the center of the modern clean color cosmetics conversation.

Known For

Glowy Super Gel liquid highlighterSlip Tint Dewy Tinted MoisturizerDew Blush liquid blushLip Blur soft-matte lip creamClean and sustainability-led formulation

Flagship Products

  • Glowy Super Gel
  • Slip Tint
  • Dew Blush
  • Lip Blur
  • Mascara 101

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FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Saie. Researched from official brand sources — always confirm before sending.

DK
Press contact
Desiree Kaplowitz
Vice President, Public Relations
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
New York, NY 10001 USA
Sold at
Sephora USSephora CABrand.comMecca

All emails (hi@, community@ partnerships, sustainability@) verified on Saie's official contact page. Press handled by Sunshine Sachs ([email protected]). SMS keyword 'SAIE' to 30232. Affiliate via Direct. VP PR in-house at Saie. Strong direct contact; brief mentions external agency Sunshine Sachs ([email protected]) - prefer in-house Desiree. Founded by Laney Crowell.

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