TFIT
Mid-Range“Korean skin-first makeup from a dermatology lab.”
By Viktoria @vioda.makeup · Published · Updated
TFIT is a mid range makeup brand from South Korea, founded in 2018. It's best known for its Radiance Fit Serum Foundation (30 shades), Cover Up Pro tri-pot Concealer and Delicate Silk Veil Art Primer.
TFIT is a South Korean beauty brand established in 2018 out of a background in medical cosmetics and dermatological skin improvement. Built around its own innovation R&D center, the brand's mission is to merge skincare benefits with everyday makeup, creating skin-friendly base products that treat and perfect at the same time. It has grown a strong following through K-beauty retailers like YesStyle, StyleKorean, and Stylevana, and increasingly through TikTok base-makeup content.
TFIT's hero products are its base and complexion range: the Radiance Fit Serum Foundation, which contains over 80% serum for a dewy medium-to-high coverage across 30 shades; the award-winning Cover Up Pro Concealer, a tri-pot that highlights, contours, and conceals in one; and the Delicate Silk Veil Art Primer that blurs and extends base wear. Affordably mid-range and skincare-forward, TFIT taps directly into the 2026 trend of skincare-makeup hybrids and is a natural candidate for dupe comparisons against pricier serum foundations.
Popular Products
What TFIT is bought for. The ones we've found dupes for link through to the comparison.
- Radiance Fit Serum Foundation
- Cover Up Pro Concealer
- Delicate Silk Veil Art Primer
- Signature Fit Cover Foundation
Known For
Brand Philosophy
Skin-first makeup — dermatology-lab formulas that fold skincare actives into everyday base products for treat-while-you-wear coverage.
FAQ
TFIT Official Channels
Where to buy, and how to reach TFIT customer service directly.