Mugler

Mugler is the French couture and fragrance house founded by Thierry Mugler in 1973, best-known for the 1992 launch of Angel — the gourmand fragrance that created an entirely new olfactive family and pioneered refillable luxury packaging. The fragrance and fashion business was acquired by L'Oréal Luxe in 2021, and Mugler quietly exited color cosmetics after a brief 2008 makeup line, leaving a 15-year gap before returning in September 2025 with a limited-edition makeup collection co-created with L'Oréal Paris.

The 2025 Mugler x L'Oréal Paris collection — fronted by Kendall Jenner and developed in tandem with L'Oréal's mass division — covers a cushion foundation in 10 shades, a felt eyeliner, mascara, lipsticks, radiance sticks, and eyeshadow palettes, with prices running £12.99-£20.99. Unlike Mugler's couture pricing, the makeup is positioned squarely in the accessible-luxury tier with cushion compacts pulled from Asian beauty conventions and hyaluronic-acid-infused lipstick formulas — a strategic move to court the Gen-Z fragrance fans who discovered Alien Hypersense and Angel Elixir on TikTok and now want a full Mugler face.