MAED
Premium“Ritual-driven lip care for the modern routine.”
By Viktoria @vioda.makeup · Published · Updated
MAED is a premium makeup brand from the United States, founded in 2024 by Denise Vasi. It's best known for its Four-product lip moisture barrier system, Sephora 2026 Beauty Grant winner ($100K) and Sephora Accelerate program graduate.
MAED is a US-based lip-care brand founded by model and creator Denise Vasi, officially launched as a beauty line in September 2024 after operating since 2017 as Vasi's digital platform for clean beauty and wellness. The brand debuted with a four-product 'lip moisture barrier' system: the Reveal Lip Polish ($26), the Reset Lip Serum ($36), the Revive Day + Night Lip Balm ($32), and the Signature Lip Pigment ($36), positioned as a routine-driven approach to lip care rather than a one-off balm.
MAED was a Sephora Accelerate participant and was named the 2026 Sephora Beauty Grant winner, receiving a $100,000 grant from Sephora in partnership with the 15 Percent Pledge to support underrepresented beauty founders. The brand's positioning sits at the intersection of clean beauty, lipcare-as-skincare, and ritual-driven product design — and it's sold direct-to-consumer alongside its Sephora rollout.
Popular Products
What MAED is bought for. The ones we've found dupes for link through to the comparison.
- Reveal Lip Polish
- Reset Lip Serum
- Revive Day + Night Lip Balm
- Signature Lip Pigment
Known For
Brand Philosophy
Lip care reframed as ritual — clean, multi-step formulas designed to protect and reveal the lip moisture barrier, the way skincare treats the face.
FAQ
MAED Official Channels
Where to buy, and how to reach MAED customer service directly.
- Website
- www.maedbeauty.com
- Customer service
- [email protected]
- Social