Technic

Technic is a British budget cosmetics brand that emerged in the mid-1990s and is produced by Badgequo, part of the Warpaint London group that also owns W7. It sits at the very bottom of the price ladder — many products land under £5 — and its mission is simple: high-quality, cruelty-free makeup that never asks shoppers to compromise their budget. The range is broad and playful, covering face, eyes, lips, brows, and a large catalogue of glitter and festival products.

Like its sister brand W7, Technic thrives on the dupe economy. Its Mega Lash Mascara is a widely shared alternative to Maybelline's Lash Sensational, and its pressed eyeshadow palettes and highlighting powders are perennial favourites for shoppers chasing a prestige look at pocket-money prices. Sold across Superdrug, B&M, Amazon, and independent beauty outlets, Technic is a natural reference point in any budget-dupe comparison and a gateway brand for younger and first-time makeup buyers.