GXVE by Gwen Stefani

GXVE (pronounced 'give') launched in March 2022 as Gwen Stefani's clean, high-performance color cosmetics brand, the culmination of nearly four years of development and a lifelong obsession with makeup that began when she worked Orange County department-store beauty counters. The line leans into Stefani's signature glam — bold lips, defined brows, and graphic eyeliner — translated into vegan, refillable formulas.

The collection spans matte, satin, and liquid lipsticks (including Stefani's long-secret signature red), eyeshadow quads, brow pencils, and eyeliner, priced from roughly $24 to $48. GXVE formulas are 100% vegan and cruelty-free, made without parabens, phthalates, sulfates, or synthetic fragrance, with eco-friendly refillable packaging across several hero products. It is sold direct-to-consumer and at Sephora.