GXVE by Gwen Stefani
Premium“Original, clean, high-performance color.”
By Viktoria @vioda.makeup · Published · Updated
GXVE by Gwen Stefani is a premium makeup brand from the United States, founded in 2022 by Gwen Stefani. It's best known for its Bold red lipsticks, Original Recipe Satin Lipstick and Can't Stop Staring eyeliner.
GXVE (pronounced 'give') launched in March 2022 as Gwen Stefani's clean, high-performance color cosmetics brand, the culmination of nearly four years of development and a lifelong obsession with makeup that began when she worked Orange County department-store beauty counters. The line leans into Stefani's signature glam — bold lips, defined brows, and graphic eyeliner — translated into vegan, refillable formulas.
The collection spans matte, satin, and liquid lipsticks (including Stefani's long-secret signature red), eyeshadow quads, brow pencils, and eyeliner, priced from roughly $24 to $48. GXVE formulas are 100% vegan and cruelty-free, made without parabens, phthalates, sulfates, or synthetic fragrance, with eco-friendly refillable packaging across several hero products. It is sold direct-to-consumer and at Sephora.
Popular Products
What GXVE by Gwen Stefani is bought for. The ones we've found dupes for link through to the comparison.
- Original Recipe Satin Lipstick
- Can't Stop Staring Longwear Eyeliner
- Line It Up Precision Brow Pencil
- I'm Obsessed Eyeshadow Palette
Known For
Brand Philosophy
Clean, high-performance, 100% vegan and cruelty-free color cosmetics built for self-expression and refillable to reduce waste.
FAQ
GXVE by Gwen Stefani Official Channels
Where to buy, and how to reach GXVE by Gwen Stefani customer service directly.