SHEGLAM
Budget“Viral, accessible makeup for everyone.”
SHEGLAM is the in-house makeup brand of fast-fashion giant Shein, founded in 2019 by Sylvia Fu — a former assistant to Shein's founder — who pitched leveraging the platform's massive audience to build a disruptive, ultra-affordable beauty label. Sold first on Shein, then via its own site, Amazon, and increasingly in-store, SHEGLAM scaled explosively, with reported net sales reaching roughly $400 million in 2024.
The brand is defined by trend-speed releases and rock-bottom prices: its $6 Color Bloom Liquid Blush became a viral sensation and a textbook budget dupe, arriving just before Rare Beauty's Soft Pinch popularized the liquid-blush category. With a broad catalog of blushes, foundations, highlighters, and lip products that openly chase trending high-end launches, SHEGLAM is one of the most dupe-relevant brands in the budget tier.
Known For
Flagship Products
- Color Bloom Liquid Blush
- Glow Bloom Lip Oil
- Birthday Skin Liquid Foundation
- Jelly Beam Highlighter
Brand Philosophy
Make trend-driven, high-impact makeup accessible to everyone by leveraging Shein's scale to keep prices extremely low.
FAQ
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