Isamaya
Luxury“Beauty without restraint — boundary-pushing artistry from London.”
By Viktoria @vioda.makeup · Published · Updated
Isamaya is a luxury makeup brand from the United Kingdom, founded in 2022 by Isamaya Ffrench. It's best known for its Avant-garde, editorial makeup, Sculptural, industrial packaging and Makeup-artist-founded artistry.
Isamaya is the namesake makeup brand of British makeup artist Isamaya Ffrench, launched in 2022. Before her own line, Ffrench built one of the most recognizable editorial careers in the industry, creating looks for Vogue, Dazed, and W, working with Björk, Rihanna, and the Jenners, and creative-directing beauty for houses including Tom Ford, Byredo, Burberry, and Louboutin. That fashion-world fluency is baked into the brand's provocative, sculptural identity.
Isamaya rejects the safe, easily marketable formats of traditional prestige beauty in favor of the unexpected — kink-inspired imagery, industrial packaging, and shades and textures built for creative, expressive looks rather than a neutral everyday face. Sold through Isamaya.com, Selfridges, and Cult Beauty at prestige-to-luxury prices, it sits alongside other artist-led statement brands like Pat McGrath Labs and Danessa Myricks as a destination for makeup lovers who treat the face as a canvas.
Popular Products
What Isamaya is bought for. The ones we've found dupes for link through to the comparison.
- Lips lipstick
- Sculptural eyeshadow palettes
- Face paints
Known For
Brand Philosophy
Beauty without restraint — reject the stuffy traditions of the industry and make room for the unexpected, the artistic, and the a-little-bit-weird.
FAQ
Isamaya Official Channels
Where to buy, and how to reach Isamaya customer service directly.
- Website
- isamaya.com