Isamaya

Isamaya is the namesake makeup brand of British makeup artist Isamaya Ffrench, launched in 2022. Before her own line, Ffrench built one of the most recognizable editorial careers in the industry, creating looks for Vogue, Dazed, and W, working with Björk, Rihanna, and the Jenners, and creative-directing beauty for houses including Tom Ford, Byredo, Burberry, and Louboutin. That fashion-world fluency is baked into the brand's provocative, sculptural identity.

Isamaya rejects the safe, easily marketable formats of traditional prestige beauty in favor of the unexpected — kink-inspired imagery, industrial packaging, and shades and textures built for creative, expressive looks rather than a neutral everyday face. Sold through Isamaya.com, Selfridges, and Cult Beauty at prestige-to-luxury prices, it sits alongside other artist-led statement brands like Pat McGrath Labs and Danessa Myricks as a destination for makeup lovers who treat the face as a canvas.