Swiss Beauty
Budget“Global standards, made for Indian skin.”
By Viktoria @vioda.makeup · Published · Updated
Swiss Beauty is a budget makeup brand from India, founded in 2013 by Amit & Mohit Goyal. It's best known for its Affordable full-range color cosmetics, Highlighter and corrector palettes and Formulas tuned for Indian skin tones.
Swiss Beauty is one of India's fastest-growing color-cosmetics brands, launched in 2013 by brothers Amit and Mohit Goyal to bring globally-styled makeup to Indian shoppers at genuinely mass-affordable prices. The brand offers a deep, full-face range — foundations, concealers, correctors, highlighters, eyeshadow palettes, liners and lipsticks — engineered with Indian skin tones and undertones in mind, and priced to sit firmly in the budget tier without feeling cheap.
Used by everyday consumers and professional makeup artists alike, Swiss Beauty has scaled to thousands of retail outlets across hundreds of Indian cities and become a consistent bestseller on Indian quick-commerce platforms and Instagram. Its highlighter palettes, corrector palettes and Pro Matte lipsticks are routinely positioned as affordable answers to prestige makeup, which makes it a natural fit for dupe comparisons and a notable geographic gap alongside other Indian newcomers.
Popular Products
What Swiss Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Liquid Foundation
- Pro Matte Lipstick
- Highlighter Palette
- Corrector & Concealer Palette
Known For
Brand Philosophy
Global-standard makeup made accessible for Indian skin tones and Indian budgets.