Amuse
Mid-Range“A good vibe, amuse you.”
By Viktoria @vioda.makeup · Published · Updated
Amuse is a mid range makeup brand from South Korea, founded in 2018 by Lee Seung Min (CEO). It's best known for its Dew Tint lip tint, Vegan EWG green-rated formulations and Jel-Fit Tint cushion.
Amuse is a Seoul-based vegan K-beauty brand launched in 2018, built around lip products designed for the watery, just-bitten Korean lip aesthetic. The brand was acquired by Shinsegae International in 2024 to fuel global expansion, and now sits at the intersection of clean formulation and viral packaging — every product is vegan, EWG green-rated, and built around shades that translate from K-pop editorial into everyday wear.
The Dew Tint is the hero — a hydrating, glossy lip tint that consistently ranked No. 1 in Amazon's lip stain category and remains the gateway product for US shoppers. Beyond lips, the line covers cushion foundations, jelly eyeshadow tints, and skin-finishing complexion products, with a price point that lands squarely in approachable mid-range. Amuse is one of the K-beauty makeup brands now distributed widely on Amazon and through curated Korean retailers entering the US prestige channel.
Popular Products
What Amuse is bought for. The ones we've found dupes for link through to the comparison.
- Dew Tint
- Jel-Fit Tint
- Eye Vegan Soft Multi-Pot
- Skin Care Cushion
Known For
Brand Philosophy
Vegan, EWG green-rated K-beauty makeup that captures the soft, watery Korean lip and complexion aesthetic without compromising on clean ingredients.
FAQ
Amuse Official Channels
Where to buy, and how to reach Amuse customer service directly.
- Website
- amuseseoulmakeup.com
- Customer service
- [email protected]
- Phone
- +82-2-1833-7689
- Headquarters
- Seoul, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyle