Amuse
Mid-Range“A good vibe, amuse you.”
Amuse is a Seoul-based vegan K-beauty brand launched in 2018, built around lip products designed for the watery, just-bitten Korean lip aesthetic. The brand was acquired by Shinsegae International in 2024 to fuel global expansion, and now sits at the intersection of clean formulation and viral packaging — every product is vegan, EWG green-rated, and built around shades that translate from K-pop editorial into everyday wear.
The Dew Tint is the hero — a hydrating, glossy lip tint that consistently ranked No. 1 in Amazon's lip stain category and remains the gateway product for US shoppers. Beyond lips, the line covers cushion foundations, jelly eyeshadow tints, and skin-finishing complexion products, with a price point that lands squarely in approachable mid-range. Amuse is one of the K-beauty makeup brands now distributed widely on Amazon and through curated Korean retailers entering the US prestige channel.
Known For
Flagship Products
- Dew Tint
- Jel-Fit Tint
- Eye Vegan Soft Multi-Pot
- Skin Care Cushion
Brand Philosophy
Vegan, EWG green-rated K-beauty makeup that captures the soft, watery Korean lip and complexion aesthetic without compromising on clean ingredients.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Amuse. Researched from official brand sources — always confirm before sending.
- Website
- amuseseoulmakeup.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +82-2-1833-7689
- HQ address
- Gangnam-gu, Seoul 06199, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyle
amuse.co.kr returned ECONNREFUSED; the brand's official global English/SEA site is amuseseoulmakeup.com (Amuse Korea Corporation, CEO Lee Seung min). No separate press or collab email listed. Only one outward-facing email is published on amuseseoulmakeup.com — [email protected] (run by Amuse Korea Corporation). Brand has no dedicated press@ or creators@ portal; this address handles all global inquiries including press/collab. No PR-agency contact identified in press archives. Seoul-based brand; no dedicated affiliate/creator signup found in footer or pages; contact [email protected] Founder/CEO; post-Shinsegae acquisition she runs both AMUSE and Shinsegae's Cosmetic Div 2. Note: previously captured collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text in raw HTML, not CloudFlare-protected. amuse only lists a single global contact email (no separate collab/PR address). Only contact published on official Amuse Korea Corporation site. Brand acquired by Shinsegae International in 2024 but no dedicated PR contact published on brand or parent domain. Korean clean beauty brand owned by Etude House parent group. K-beauty brand