Alleyoop
Budget“Multitasking makeup that saves you minutes.”
By Viktoria @vioda.makeup · Published · Updated
Alleyoop is a budget makeup brand from the United States, founded in 2019 by Leila Kashani. It's best known for its Pen Pal 4-in-1 makeup pen, Multitasking hybrid beauty tools and Time-saving all-in-one formats.
Alleyoop was created by Leila Kashani, who started sketching more efficient beauty products in high school and formally launched the brand in Los Angeles in August 2019 (the company had operated earlier as Sphynx). The founding idea is time: every product is engineered to collapse several steps into one, giving back the minutes a busy morning routine usually eats up.
The brand debuted with nine multitasking "problem solvers" and sold more than 200,000 units in its first year on the market. Its signature is the Pen Pal 4-in-1 Makeup Pen — two eyeliners, a highlighter and a lip liner in a single tool — anchoring a line that mostly sits between $8 and $32. That hybrid, no-fuss positioning makes Alleyoop a natural fit for shoppers hunting affordable, do-more color cosmetics.
Popular Products
What Alleyoop is bought for. The ones we've found dupes for link through to the comparison.
- Pen Pal 4-in-1 Makeup Pen
- Multi-Tasker Cheek & Lip Cream
- Brow-in-One Pencil
- All-in-One Palette
Known For
Brand Philosophy
Beauty should save you time, not take it — every product is designed to do the job of several so a full face takes minutes, not a drawer of tools.
FAQ
Alleyoop Official Channels
Where to buy, and how to reach Alleyoop customer service directly.
- Website
- meetalleyoop.com
- Sold at
- Brand.comAmazon US