Where can I buy I'm Meme in the US?

According to Viktoria @vioda.makeup, I'm Meme rolled out nationwide at Target in February 2026. It's also available on Amazon and through Memebox's online retailers.

Is I'm Meme good for beginners?

According to Viktoria @vioda.makeup, Yes — the brand is specifically designed for fast, tool-free application. Most products work with fingers or built-in applicators, which makes it one of the easiest K-beauty lines to start with.

Viktoria @vioda.makeup

I'm Meme

Budget

“Fast, swipe-on color for Gen Z.”

South Korea·Founded 2015·by MBX (Memebox)

I'm Meme is a K-beauty makeup brand founded in 2015 under MBX (Memebox), built around the idea of "fast beauty" — vibrant, swipe-on color products that skip brushes and tools entirely. The brand is already a #1 category seller in South Korea, Japan, and Taiwan, and it landed at Target nationwide in February 2026 as part of the broader K-beauty wave hitting US mass retail.

The flagship products are designed for application with fingers or built-in applicators: swipe-on blushes, finger-friendly eyeshadows, and portable lip stains aimed at Gen Z and millennial consumers who want minimal effort and maximum color payoff. Sitting in the budget-to-mid-range tier, it's positioned as the accessible entry point to viral Korean makeup trends.

Known For

Swipe-on BlushMulti Cube eyeshadowLip stain pensFinger-friendly applicationK-beauty mass-market accessibility

Flagship Products

Multi Cube Eyeshadow Palette
Swipe-on Blush
Lip Pencil Hot
Affair Glow Filter
Eye Sequin Shadow

Brand Philosophy

Translate complex Korean beauty trends into intuitive, on-the-go products that anyone can apply in seconds, anywhere.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for I'm Meme. Researched from official brand sources — always confirm before sending.

Press contact

Brian Murdock

General Manager North America, Memebox Corporation (parent of I'm Meme)

Website: us.memebox.com
General inquiries: [email protected]
HQ address: Yongsan-gu, Seoul 04386, South Korea
Sold at: Brand.comOlive YoungStylevanaYesStyleAmazon US
Social: Instagram TikTok

I'm Meme is a Memebox-owned K-beauty brand. Parent customer service email [email protected] is surfaced from us.memebox.com (Memebox parent) Get In Touch page; [email protected] is the order-specific address. Brand expanded into Walgreens (1,900 stores) and Target in 2026. The us.memebox.com TLS certificate currently has an altname mismatch which is why direct WebFetch fails, but Google indexes the official page content. Official Instagram @immeme_official (198K followers). No public press/collab email found after press-release archive search. Parent Memebox (now MBX) uses [email protected] format. Recent PRNewswire releases (May 2026 Walgreens launch, Target 2026 launch) had no media-contact email at bottom. Brand IG @immeme_official. Worth pitching via @us.memebox.com partnership inquiry form. GM North America for Memebox portfolio (Kaja, I Dew Care, I'm Meme, Nooni). Direct oversight of PR/influencer/marketing for I'm Meme in US. Alternative contact: Vanessa Pangilinan, Director of Influencers & PR (Kaja/I Dew Care). Owned by AmorePacific. Korean brand sold via K-beauty channels

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