I'm Meme
Budget“Fast, swipe-on color for Gen Z.”
By Viktoria @vioda.makeup · Published · Updated
I'm Meme is a budget makeup brand from South Korea, founded in 2015 by MBX (Memebox). It's best known for its Swipe-on Blush, Multi Cube eyeshadow and Lip stain pens.
I'm Meme is a K-beauty makeup brand founded in 2015 under MBX (Memebox), built around the idea of "fast beauty" — vibrant, swipe-on color products that skip brushes and tools entirely. The brand is already a #1 category seller in South Korea, Japan, and Taiwan, and it landed at Target nationwide in February 2026 as part of the broader K-beauty wave hitting US mass retail.
The flagship products are designed for application with fingers or built-in applicators: swipe-on blushes, finger-friendly eyeshadows, and portable lip stains aimed at Gen Z and millennial consumers who want minimal effort and maximum color payoff. Sitting in the budget-to-mid-range tier, it's positioned as the accessible entry point to viral Korean makeup trends.
Popular Products
What I'm Meme is bought for. The ones we've found dupes for link through to the comparison.
- Multi Cube Eyeshadow Palette
- Swipe-on Blush
- Lip Pencil Hot
- Affair Glow Filter
- Eye Sequin Shadow
Known For
Brand Philosophy
Translate complex Korean beauty trends into intuitive, on-the-go products that anyone can apply in seconds, anywhere.
FAQ
I'm Meme Official Channels
Where to buy, and how to reach I'm Meme customer service directly.
- Website
- us.memebox.com
- Customer service
- [email protected]
- Headquarters
- Yongsan-gu, Seoul, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyleAmazon US