I'm Meme
Budget“Fast, swipe-on color for Gen Z.”
I'm Meme is a K-beauty makeup brand founded in 2015 under MBX (Memebox), built around the idea of "fast beauty" — vibrant, swipe-on color products that skip brushes and tools entirely. The brand is already a #1 category seller in South Korea, Japan, and Taiwan, and it landed at Target nationwide in February 2026 as part of the broader K-beauty wave hitting US mass retail.
The flagship products are designed for application with fingers or built-in applicators: swipe-on blushes, finger-friendly eyeshadows, and portable lip stains aimed at Gen Z and millennial consumers who want minimal effort and maximum color payoff. Sitting in the budget-to-mid-range tier, it's positioned as the accessible entry point to viral Korean makeup trends.
Known For
Flagship Products
- Multi Cube Eyeshadow Palette
- Swipe-on Blush
- Lip Pencil Hot
- Affair Glow Filter
- Eye Sequin Shadow
Brand Philosophy
Translate complex Korean beauty trends into intuitive, on-the-go products that anyone can apply in seconds, anywhere.