OFRA Cosmetics
Mid-Range“Studio-grade glow.”
OFRA Cosmetics is a family-run American makeup brand founded in 1994 by Ofra and David Gaito, originally built around professional, studio-grade products before finding a second life in the social-media era. The brand became a fixture of the YouTube and Instagram beauty-influencer boom of the 2010s, particularly through a string of collaborations that turned its products into viral must-haves.
OFRA is best known for its intensely reflective highlighters — Rodeo Drive and You Glow Girl among the cult shades — and its long-wearing liquid lipsticks, which deliver bold, comfortable matte color. With an accessible price point and a glow-forward, vibrant-color identity, the brand remains a reliable reference in highlighter and liquid-lipstick dupe comparisons, sitting between drugstore and premium in both price and performance.
Known For
Flagship Products
- Rodeo Drive Highlighter
- You Glow Girl Highlighter
- Long Lasting Liquid Lipstick
- Glow Goals Highlighting Palette
- Star Island Highlighter
Brand Philosophy
Deliver studio-grade, glow-forward color cosmetics — intensely reflective highlighters and long-wearing lip color at an accessible price.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for OFRA Cosmetics. Researched from official brand sources — always confirm before sending.
- Website
- ofracosmetics.com
- General inquiries
- [email protected]
- Sold at
- Brand.comAmazon US
Family-run US color cosmetics brand. Contact details not independently verified in this pass.