r.e.m. beauty
Mid-Range“Otherworldly makeup by Ariana Grande.”
r.e.m. beauty launched on November 12, 2021 from pop superstar Ariana Grande, named after a song from her 2018 album Sweetener and built around the idea of dreamlike, transformative makeup. The brand debuted with the Chapter 1: Ultraviolet collection — focused on eyes and lashes — and has rolled out subsequent "chapters" that expand into complexion, lip, and limited-edition collaborations (including the Wicked: For Good collection tied to the films Grande starred in).
The line is vegan, cruelty-free, and stocked at Ulta and Sephora Europe, and as of 2025 r.e.m. beauty is valued at over $500 million. The Practically Magic Liquid Lipstick, Midnight Shadows palette, and Eyeshadow Sticks have been the breakout heroes — formulas that perform like prestige but lean into Grande's signature dramatic eye and high-shine lip aesthetic.
Known For
Flagship Products
- Midnight Shadows Eyeshadow Palette
- Practically Magic Liquid Lipstick
- On Your Collar Plumping Lip Gloss
- At The Borderline Eyeshadow Stick
Brand Philosophy
Vegan, cruelty-free, transformative makeup inspired by Ariana Grande's signature signature eye and lip looks — released in collectible 'chapters.'
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for r.e.m. beauty. Researched from official brand sources — always confirm before sending.
- Website
- rembeauty.com
- General inquiries
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10011 USA
- Sold at
- UltaAmazon USBrand.com
[email protected] confirmed on the brand's own official X (Twitter) reply. Brand by Ariana Grande. No public brand press@/collab@ email found. Only published brand inboxes are [email protected] (customer/social) and [email protected] (orders). PR Newswire releases use Cloudflare-obfuscated emails. Internal influencer lead: Hailey Swedo, Sr Mgr Influencer Relations. No public r.e.m. beauty affiliate/creator portal found. Influencer inquiries go to [email protected]. Brand uses #remflightcrew hashtag for organic discovery. CEO (ex-ELC/MAC GM NA). No named PR/comms head verified on LinkedIn (FORMA Brands' Davina Kumal historically ran PR but has since moved to Coty/Rimmel). PR inbox: [email protected] (per prior research). Ariana Grande's brand; partnered with Forma Brands originally, now reverted to Ariana's team. Was Ulta-exclusive until 2022