r.e.m. beauty
Mid-Range“Otherworldly makeup by Ariana Grande.”
By Viktoria @vioda.makeup · Published · Updated
r.e.m. beauty is a mid range makeup brand from the United States, founded in 2021 by Ariana Grande. It's best known for its Midnight Shadows eyeshadow palettes, Practically Magic Liquid Lipstick and On Your Collar Plumping Lip Gloss.
r.e.m. beauty launched on November 12, 2021 from pop superstar Ariana Grande, named after a song from her 2018 album Sweetener and built around the idea of dreamlike, transformative makeup. The brand debuted with the Chapter 1: Ultraviolet collection — focused on eyes and lashes — and has rolled out subsequent "chapters" that expand into complexion, lip, and limited-edition collaborations (including the Wicked: For Good collection tied to the films Grande starred in).
The line is vegan, cruelty-free, and stocked at Ulta and Sephora Europe, and as of 2025 r.e.m. beauty is valued at over $500 million. The Practically Magic Liquid Lipstick, Midnight Shadows palette, and Eyeshadow Sticks have been the breakout heroes — formulas that perform like prestige but lean into Grande's signature dramatic eye and high-shine lip aesthetic.
Popular Products
What r.e.m. beauty is bought for. The ones we've found dupes for link through to the comparison.
- Midnight Shadows Eyeshadow Palette
- Practically Magic Liquid Lipstick
- On Your Collar Plumping Lip Gloss
- At The Borderline Eyeshadow Stick
Known For
Brand Philosophy
Vegan, cruelty-free, transformative makeup inspired by Ariana Grande's signature signature eye and lip looks — released in collectible 'chapters.'
FAQ
r.e.m. beauty Official Channels
Where to buy, and how to reach r.e.m. beauty customer service directly.
- Website
- rembeauty.com
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- UltaAmazon USBrand.com