Black Girl Sunscreen
Mid-Range“Sunscreen made for melanated skin, no white cast.”
Black Girl Sunscreen was founded in 2016 by Shontay Lundy in Miami, who used roughly $33,000 of personal savings to develop a broad-spectrum SPF 30 lotion formulated specifically for melanated skin — designed to absorb without leaving the chalky white cast that plagues many traditional sunscreens. It became the first Black-owned sunscreen brand stocked in major US retailers including Target, Walmart, and Ulta.
In dupe and beauty culture, Black Girl Sunscreen sits at the intersection of skincare and complexion makeup: its sheer, no-white-cast finish makes it a frequent recommendation alongside tinted SPF and skin tints like Ami Colé. While it is a sun-care brand rather than a color line, its glow-friendly, melanin-first formulas show up in 'skin tint and SPF' comparisons that matter to the dupe audience looking for inclusive, lightweight base products.
Known For
Flagship Products
- Black Girl Sunscreen SPF 30
- Make It Matte SPF 45
- Black Girl Sunscreen Kids SPF 50
Brand Philosophy
Sun protection designed for people of color first — broad-spectrum SPF that disappears into deeper skin tones without a white cast.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Black Girl Sunscreen. Researched from official brand sources — always confirm before sending.