Moira Beauty
Budget“Make your beautiful destiny — high-pigment makeup without the markup.”
By Viktoria @vioda.makeup · Published · Updated
Moira Beauty is a budget makeup brand from the United States, founded in 2017 by Christine Ko. It's best known for its Chroma Light pressed-pigment shadows, Affordable high-pigment formulas and Loose setting powder.
Moira Beauty (often styled Moira Cosmetics) was founded in 2017 in the Los Angeles area by Christine Ko, who set out to deliver luxurious textures, true-to-life shades, and dense pigment without the traditional beauty markup. The brand built its reputation on enormous, affordable color ranges — pressed-pigment eyeshadows, loose setting powders, blushes, and lip products — most priced in the single digits to low teens.
Moira exploded on TikTok, where reviewers repeatedly flagged its Chroma Light pressed pigments and loose setting powder as legitimate dupes for far pricier shadows and finishing powders. The brand leans into trend-driven, maximalist makeup and rapid SKU expansion, with broad availability through its DTC site, Amazon, and a growing list of international stockists. For a budget shopper chasing high-impact color, Moira sits alongside Beauty Creations, ColourPop, and BH Cosmetics as a go-to viral value brand.
Popular Products
What Moira Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Chroma Light Pressed Pigment Palette
- Loose Setting Powder
- Signature Blush
- Lip products
- Complexion range
Known For
Brand Philosophy
Make your beautiful destiny — luxurious, high-pigment makeup made genuinely affordable, with shade ranges that don't gatekeep.
FAQ
Moira Beauty Official Channels
Where to buy, and how to reach Moira Beauty customer service directly.
- Website
- www.moirabeauty.com
- Customer service
- [email protected]