Unearthly Cosmetics
Mid-Range“Bold, gothic, artist-driven indie makeup.”
Unearthly Cosmetics is an American indie brand founded in 2017 in Brooklyn, New York by Amanda and Christopher Hayden, born from their shared love of art. Originally launched as Alien Cosmetics, the brand rebranded to Unearthly and built a cult following among beauty creators for its bold, gothic, unapologetically artistic identity and grungy, boundary-pushing color stories.
The range is fully vegan and Leaping Bunny-certified cruelty-free, spanning loose pigments, pressed and liquid eyeshadows, lip masks, glosses, oils and liquid lipsticks, blushes, highlighters, bronzers, and face and body paints, along with brushes and customizable magnetic palettes. With its highly pigmented, alt-leaning shade selections and strong creator community, Unearthly sits in the affordable-to-mid indie tier and competes for the same expressive-makeup audience as Melt Cosmetics and Lime Crime.
Known For
Flagship Products
- Loose Pigments
- Liquid Eyeshadows
- Liquid Lipsticks
- Pressed Eyeshadow Palettes
Brand Philosophy
Art-first, vegan, cruelty-free makeup — bold gothic pigments made for self-expression, not rules.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Unearthly Cosmetics. Researched from official brand sources — always confirm before sending.