Unearthly Cosmetics

Mid-Range

Bold, gothic, artist-driven indie makeup.

United States·Founded 2017·by Amanda & Christopher Hayden

By Viktoria @vioda.makeup · Published · Updated

Unearthly Cosmetics is a mid range makeup brand from the United States, founded in 2017 by Amanda & Christopher Hayden. It's best known for its Loose and pressed pigments, Gothic, artistic shade stories and Vegan & Leaping Bunny cruelty-free.

Unearthly Cosmetics is an American indie brand founded in 2017 in Brooklyn, New York by Amanda and Christopher Hayden, born from their shared love of art. Originally launched as Alien Cosmetics, the brand rebranded to Unearthly and built a cult following among beauty creators for its bold, gothic, unapologetically artistic identity and grungy, boundary-pushing color stories.

The range is fully vegan and Leaping Bunny-certified cruelty-free, spanning loose pigments, pressed and liquid eyeshadows, lip masks, glosses, oils and liquid lipsticks, blushes, highlighters, bronzers, and face and body paints, along with brushes and customizable magnetic palettes. With its highly pigmented, alt-leaning shade selections and strong creator community, Unearthly sits in the affordable-to-mid indie tier and competes for the same expressive-makeup audience as Melt Cosmetics and Lime Crime.

Popular Products

What Unearthly Cosmetics is bought for. The ones we've found dupes for link through to the comparison.

  • Loose Pigments
  • Liquid Eyeshadows
  • Liquid Lipsticks
  • Pressed Eyeshadow Palettes

Known For

Loose and pressed pigmentsGothic, artistic shade storiesVegan & Leaping Bunny cruelty-freeLiquid lipsticks and lip oilsCustomizable magnetic palettes

Brand Philosophy

Art-first, vegan, cruelty-free makeup — bold gothic pigments made for self-expression, not rules.

FAQ

Unearthly Cosmetics Official Channels

Where to buy, and how to reach Unearthly Cosmetics customer service directly.

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