Prada Beauty

Prada Beauty launched its full makeup, skincare, and complexion lineup in January 2024 after several years of L'Oréal-licensed fragrance development, structuring the line into two pillars: Prada Color (lips, eyes, blush) and Prada Skin (cleanser, essence, serum, cream). The first wave centered on the Monochrome lipstick — a refillable bullet textured to mimic Saffiano leather — and the Dimensions Multi-Effect Eyeshadow palettes, both engineered as case-and-refill systems consistent with the house's sustainability commitments.

In 2025 the brand expanded into blush with Prada Touch, a cream-to-powder formula that lands as Prada's first dedicated cheek product, with Bella Hadid named Global Beauty Ambassador and face of the launch. The line continues to add complexion and lip — Light Glowing Lip Oil Stick, Light Glowing Highlighter Powder, and additional Dimensions palettes — pitched at the prestige tier rather than ultra-luxury, designed for shoppers who want the house aesthetic without the four-figure handbag price.