Prada Beauty

Luxury

Italian minimalism, refillable color.

Italy·Founded 2024·by Prada Group (under L'Oréal license)

Prada Beauty launched its full makeup, skincare, and complexion lineup in January 2024 after several years of L'Oréal-licensed fragrance development, structuring the line into two pillars: Prada Color (lips, eyes, blush) and Prada Skin (cleanser, essence, serum, cream). The first wave centered on the Monochrome lipstick — a refillable bullet textured to mimic Saffiano leather — and the Dimensions Multi-Effect Eyeshadow palettes, both engineered as case-and-refill systems consistent with the house's sustainability commitments.

In 2025 the brand expanded into blush with Prada Touch, a cream-to-powder formula that lands as Prada's first dedicated cheek product, with Bella Hadid named Global Beauty Ambassador and face of the launch. The line continues to add complexion and lip — Light Glowing Lip Oil Stick, Light Glowing Highlighter Powder, and additional Dimensions palettes — pitched at the prestige tier rather than ultra-luxury, designed for shoppers who want the house aesthetic without the four-figure handbag price.

Known For

Monochrome refillable lipstickDimensions Eyeshadow palettesPrada Touch cream-to-powder blushSaffiano leather-inspired packagingBella Hadid as Global Beauty Ambassador

Flagship Products

  • Monochrome Lipstick
  • Dimensions Eyeshadow Palette
  • Prada Touch Blush
  • Light Glowing Lip Oil Stick

Brand Philosophy

Reductive Italian luxury — refillable, sustainable, and tied tightly to the house's design language rather than seasonal trends.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Prada Beauty. Researched from official brand sources — always confirm before sending.

CB
Press contact
Christopher Bugg
Chief Communications Officer, Prada Group
General inquiries
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
Milan 20135, Italy
Sold at
Sephora USBrand.comSelfridgesNordstrom

[email protected] is the official customer-service email (managed via L'Oreal-owned OAC). [email protected] sourced from Prada Group contact page. Licensed beauty operated by L'Oreal Luxe. Affiliate via Direct. Group-level CCO overseeing Prada, Miu Miu, Church's, Car Shoe (and by extension Prada Beauty). LinkedIn not surfaced. Brand-side: Alyssa Burt (Manager, Brand Engagement, Prada Beauty) at https://www.linkedin.com/in/alyssa-burt-4ab59b13b/. Prada Group press: [email protected] / [email protected]. License-managed by L'Oreal Luxe since 2019. US: L'Oreal USA, 10 Hudson Yards.

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