Outside In

Outside In launched in November 2025, founded by Carisa Janes — the same Carisa Janes who founded Hourglass Cosmetics in 2004 and sold it to Unilever Prestige in 2017 in one of beauty's defining indie-to-luxury exits. After eight years out of the brand-builder seat, she returned with Outside In, a hybrid makeup-skincare-tools line built around "capturing and diffusing light across the skin through weightless, second-skin textures."

The brand debuted with three products sold direct-to-consumer at theoutsidein.com — the Silk Serum Foundation (25 sheer shades), the Serum Foundation Brush (limestone composite handle), and the Floral Reserve Face Oil. The Silk Serum Foundation pairs a hydrating serum base with light-diffusing spherical powders for a blurred, soft-focus complexion — a deliberate evolution of the technology that made Hourglass Veil Mineral Primer and Vanish Seamless Finish famous. Packaging uses rice husk bio-resin and glass droppers engineered for minimal waste, signaling that Outside In sits at the intersection of luxury complexion and the next generation of sustainable prestige.