Rollover Reaction
Budget“The Indonesian brand everyone mistakes for an import.”
By Viktoria @vioda.makeup · Published · Updated
Rollover Reaction is a budget makeup brand from Indonesia, founded in 2016 by Naya Tinanda Nabila, Dinar Amanda, Sarah Novia & Novianti Haryanto. It's best known for its Viral Lip & Cheek Cream, Multi-use lip and cheek formats and Founded by four Indonesian women.
Rollover Reaction was founded in 2016 by four Indonesian women — Naya Tinanda Nabila, Dinar Amanda, Sarah Novia and Novianti Haryanto — and is frequently mistaken for a foreign label, a confusion the brand's restrained, internationally-minded packaging does nothing to discourage. It launched with a single liquid lip product and grew from there into a broader range covering lip and cheek tints, luminizing sticks, cushions and lip velvets.
The brand's breakout is its Lip & Cheek Cream, a multi-use product that became a genuine viral item among Indonesian Gen Z buyers and helped establish the dual-purpose lip-and-cheek format as a staple of the local market. Alongside BLP Beauty and ESQA, Rollover Reaction is part of the 2016 cohort of Indonesian indie brands that convinced domestic consumers homegrown color cosmetics could compete directly with imported Korean and Western makeup.
Popular Products
What Rollover Reaction is bought for. The ones we've found dupes for link through to the comparison.
- Lip & Cheek Cream
- Lip Velvet
- Luminizing Stick
- Cushion Foundation
Known For
Brand Philosophy
Homegrown Indonesian makeup should compete with imported brands on formula and design rather than on price alone.