Lawless Beauty
Mid-Range“Clean, high-performance, no compromise.”
Lawless Beauty was founded in 2018 by Annie Lawless Jacobs, a co-founder of Suja Juice who built the line in response to her own difficulty using conventional makeup — she has celiac disease, Crohn's, and eczema, and couldn't tolerate the ingredient lists in most prestige brands. The Lawless thesis is clean formulation without sacrificing the high-performance feel, finish, or pigment of Sephora-tier color cosmetics.
The Forget the Filler franchise is the brand's hero — a plumping lip line that includes the gloss, lip plumping mask, and a foundation that extended the franchise in 2025. Other heroes include the Make It Last Setting Spray, Soft Lit Liquid Blush, and the One & Done Eyeshadow Sticks. Lawless is sold at Sephora US, sephora.com, and direct-to-consumer, and is positioned as one of the cleanest mid-tier prestige makeup brands at Sephora — talc-free, paraben-free, and built around ingredient sensitivities the founder lives with herself.
Known For
Flagship Products
- Forget the Filler Lip Plumper Line Smoothing Gloss
- Make It Last Setting Spray
- Soft Lit Liquid Blush
- One & Done Eyeshadow Stick
Brand Philosophy
Clean, high-performance makeup formulated for people with skin sensitivities — no talc, no parabens, no compromise on pigment or finish.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Lawless Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.lawlessbeauty.com/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Creator portal
- Apply / sign up
- HQ address
- La Jolla, CA 92037 USA
- Sold at
- Sephora USSephora CABrand.com
Support email verified from lawlessbeauty.com. No phone number listed. Press contact listed on Sept 2021 PRNewswire release was [email protected] — no PR agency named (in-house). Founder/CEO Annie Lawless reachable at [email protected]; business-dev/ambassador inquiries reported at [email protected] (Wes Jacobs). General customer support: [email protected]. Affiliate via Direct. Founder returned as CEO. Indie brand. Alternative senior contact: Amanda Tong, SVP Marketing (https://www.linkedin.com/in/amanda-tong-059209/) — appointed 2024. Brand has triple-digit YoY growth. No public press/collab email found after 3rd pass. Only [email protected] on official brand domain. [email protected] for ambassador/career. PRNewswire releases from 2024-2025 contain no media contact section. Founded by Annie Lawless. CleanAF Beauty / Lawless Beauty. Sephora-exclusive clean beauty