Lawless Beauty
Mid-Range“Clean, high-performance, no compromise.”
By Viktoria @vioda.makeup · Published · Updated
Lawless Beauty is a mid range makeup brand from the United States, founded in 2018 by Annie Lawless Jacobs. It's best known for its Forget the Filler Lip Plumper, Make It Last Setting Spray and Soft Lit Liquid Blush.
Lawless Beauty was founded in 2018 by Annie Lawless Jacobs, a co-founder of Suja Juice who built the line in response to her own difficulty using conventional makeup — she has celiac disease, Crohn's, and eczema, and couldn't tolerate the ingredient lists in most prestige brands. The Lawless thesis is clean formulation without sacrificing the high-performance feel, finish, or pigment of Sephora-tier color cosmetics.
The Forget the Filler franchise is the brand's hero — a plumping lip line that includes the gloss, lip plumping mask, and a foundation that extended the franchise in 2025. Other heroes include the Make It Last Setting Spray, Soft Lit Liquid Blush, and the One & Done Eyeshadow Sticks. Lawless is sold at Sephora US, sephora.com, and direct-to-consumer, and is positioned as one of the cleanest mid-tier prestige makeup brands at Sephora — talc-free, paraben-free, and built around ingredient sensitivities the founder lives with herself.
Popular Products
What Lawless Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Forget the Filler Lip Plumper Line Smoothing Gloss
- Make It Last Setting Spray
- Soft Lit Liquid Blush
- One & Done Eyeshadow Stick
Known For
Brand Philosophy
Clean, high-performance makeup formulated for people with skin sensitivities — no talc, no parabens, no compromise on pigment or finish.
FAQ
Lawless Beauty Official Channels
Where to buy, and how to reach Lawless Beauty customer service directly.
- Website
- www.lawlessbeauty.com/
- Customer service
- [email protected]
- Headquarters
- La Jolla, CA, United States
- Sold at
- Sephora USSephora CABrand.com