Tree Hut
Budget“Viral shea-butter body care.”
By Viktoria @vioda.makeup · Published · Updated
Tree Hut is a budget makeup brand from the United States, founded in 2002 by Naterra International. It's best known for its Shea Sugar Body Scrubs, Bare body lotions and mists and Dessert-inspired scents (Coco Colada, Tropic Glow).
Tree Hut was launched in 2002 by Naterra International, a family-owned consumer-products company based in Coppell, Texas. Built around shea-butter sugar scrubs in dessert-like scents, the brand spent years as a quiet drugstore staple before exploding on TikTok, where its Shea Sugar Scrubs and the newer Bare line of body lotions and mists became some of the most-viewed body-care products of the social era.
Tree Hut's place in dupe culture comes from its fragrant body mists and scrubs, which are repeatedly recommended as affordable alternatives to luxury scented body care like Sol de Janeiro. Tree Hut is a body-care brand rather than a makeup line, but its viral, scent-led heroes are a fixture of 'smell expensive for less' roundups that overlap heavily with the dupe audience.
Popular Products
What Tree Hut is bought for. The ones we've found dupes for link through to the comparison.
- Shea Sugar Scrub
- Bare Hydrating Body Lotion
- Bare Body & Hair Mist
Known For
Brand Philosophy
Indulgent, scent-forward shea-butter body care at drugstore prices — the affordable way to make a routine feel like a treat.
FAQ
Tree Hut Official Channels
Where to buy, and how to reach Tree Hut customer service directly.