Tree Hut

Tree Hut was launched in 2002 by Naterra International, a family-owned consumer-products company based in Coppell, Texas. Built around shea-butter sugar scrubs in dessert-like scents, the brand spent years as a quiet drugstore staple before exploding on TikTok, where its Shea Sugar Scrubs and the newer Bare line of body lotions and mists became some of the most-viewed body-care products of the social era.

Tree Hut's place in dupe culture comes from its fragrant body mists and scrubs, which are repeatedly recommended as affordable alternatives to luxury scented body care like Sol de Janeiro. Tree Hut is a body-care brand rather than a makeup line, but its viral, scent-led heroes are a fixture of 'smell expensive for less' roundups that overlap heavily with the dupe audience.