Fenty Beauty
Mid-Range“Beauty for all.”
Fenty Beauty launched in September 2017 with 40 shades of foundation and changed the beauty industry overnight. Founded by Rihanna, the brand forced the entire industry to expand their shade ranges and take inclusivity seriously. The Pro Filt'r Soft Matte Foundation was a game-changer, and the Gloss Bomb became one of the best-selling lip glosses in history.
Beyond the social impact, Fenty Beauty products are genuinely excellent. The brand is known for innovative formulas, bold shimmer products like the Diamond Bomb and Killawatt Highlighter, and the accessible price point that sits between drugstore and luxury. Fenty proved that inclusivity and performance aren't competing goals — they're the same goal.
Known For
Flagship Products
- Pro Filt'r Soft Matte Foundation
- Gloss Bomb Universal Lip Luminizer
- Diamond Bomb
- Killawatt Freestyle Highlighter
- Stunna Lip Paint
Brand Philosophy
Fenty Beauty was created so that people of all skin tones could find themselves in the beauty industry. The brand's mission is to make everyone feel included in the beauty conversation.
Fenty Beauty Dupes on vioda.makeup
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