Fenty Beauty
Mid-Range“Beauty for all.”
Fenty Beauty launched in September 2017 with 40 shades of foundation and changed the beauty industry overnight. Founded by Rihanna, the brand forced the entire industry to expand their shade ranges and take inclusivity seriously. The Pro Filt'r Soft Matte Foundation was a game-changer, and the Gloss Bomb became one of the best-selling lip glosses in history.
Beyond the social impact, Fenty Beauty products are genuinely excellent. The brand is known for innovative formulas, bold shimmer products like the Diamond Bomb and Killawatt Highlighter, and the accessible price point that sits between drugstore and luxury. Fenty proved that inclusivity and performance aren't competing goals — they're the same goal.
Known For
Flagship Products
- Pro Filt'r Soft Matte Foundation
- Gloss Bomb Universal Lip Luminizer
- Diamond Bomb
- Killawatt Freestyle Highlighter
- Stunna Lip Paint
Brand Philosophy
Fenty Beauty was created so that people of all skin tones could find themselves in the beauty industry. The brand's mission is to make everyone feel included in the beauty conversation.
Fenty Beauty Dupes on vioda.makeup
Affordable alternatives for Fenty Beauty bestsellers — tested and compared side by side.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Fenty Beauty. Researched from official brand sources — always confirm before sending.
- Website
- fentybeauty.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- San Francisco, CA 94105 USA
- Sold at
- Sephora USSephora EUSephora CABootsHarvey NicholsBrand.comMeccaDouglas
Press handled by Kendo Brands (parent). Caution: scammers impersonate Fenty Beauty PR from @gmail addresses. UK & ROI press/influencer handled by SEEN Group (7-year partnership). US PR run in-house by Kendo Brands — Senior PR & Influencer Manager Millie Lee-Reynolds at Kendo (LinkedIn-verified) using [email protected] format. No public brand-side [email protected] or [email protected] alias; Fenty's /pages/press page is a clip archive, not a contact endpoint. [email protected] is the only public email. Parent Kendo/LVMH. Rihanna remains face. EMEA alt: Minal Keswani, Communications Director EMEA - Fenty/Fenty Skin/Ole Henriksen/KVD (https://www.linkedin.com/in/minal-keswani-2a375212/). UK agency alt: SEEN Group per prior research. No public press/collab email found after 3rd pass. [email protected] is privacy-only on @kendobrands.com (LVMH/Kendo parent); [email protected] is general. PR managed in-house at Kendo Brands but no public press email published. PRNewswire releases route through agency. Operated by Kendo Holdings (LVMH division); same address handles all Kendo brands.