Fenty Beauty
Mid-Range“Beauty for all.”
By Viktoria @vioda.makeup · Published · Updated
Fenty Beauty is a mid range makeup brand from the United States, founded in 2017 by Rihanna. It's best known for its Pro Filt'r Foundation (40+ shades), Gloss Bomb and Diamond Bomb highlighter. I've tested its products on camera in 5 videos, and found affordable dupes for 3 of them, saving up to $37.
3 products with tested affordable alternatives, side by side.
Fenty Beauty launched in September 2017 with 40 shades of foundation and changed the beauty industry overnight. Founded by Rihanna, the brand forced the entire industry to expand their shade ranges and take inclusivity seriously. The Pro Filt'r Soft Matte Foundation was a game-changer, and the Gloss Bomb became one of the best-selling lip glosses in history.
Beyond the social impact, Fenty Beauty products are genuinely excellent. The brand is known for innovative formulas, bold shimmer products like the Diamond Bomb and Killawatt Highlighter, and the accessible price point that sits between drugstore and luxury. Fenty proved that inclusivity and performance aren't competing goals — they're the same goal.
Fenty Beauty on camera
New Fenty Beauty Soft Lit Foundation review! Swatches and test✅ #makeupreview #foundation
Short · 0:54 · Viktoria @vioda.makeup
Fenty Beauty products tested and swatched on the @vioda.makeup channel.
More Fenty Beauty on video
Fenty beauty setting spray review! ⚡️ #makeup #makeupreview #fentybeauty
0:26 · 6,246 views · YouTube
New Fenty Beauty Gloss Bomb Stix in 🍫 Hot Chocolit and a Trace’d Out lip liner in 🍪 Extra Thigh
0:16 · 34,584 views · YouTube
New Fenty beauty Gloss Bomb stix🍫Hot Chocolit and Trace’d Out lip liner 🍪 Extra Thigh swatches
0:14 · 2,686 views · YouTube
Lip combo ideas every day✅ Today styling Fenty gloss stix in Hot Chocolit 🍫 #lipcomboidea
0:13 · 5,169 views · YouTube
Popular Products
What Fenty Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Pro Filt'r Soft Matte Foundation
- Gloss Bomb Universal Lip Luminizer$22 · 2 dupes tested · from $3
- Diamond Bomb$42 · 1 dupe tested · from $5
- Killawatt Freestyle Highlighter
- Stunna Lip Paint
Known For
Brand Philosophy
Fenty Beauty was created so that people of all skin tones could find themselves in the beauty industry. The brand's mission is to make everyone feel included in the beauty conversation.
Fenty Beauty Dupes on vioda.makeup
Affordable alternatives for Fenty Beauty bestsellers — tested and compared side by side.
FAQ
Fenty Beauty Official Channels
Where to buy, and how to reach Fenty Beauty customer service directly.
- Website
- fentybeauty.com
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- San Francisco, CA, United States
- Sold at
- Sephora USSephora EUSephora CABootsHarvey NicholsBrand.comMeccaDouglas