Carter Beauty
Budget“Effortless, empowered, made in Ireland.”
Carter Beauty launched in August 2018 as the cosmetics line from Marissa Carter, the Dublin-based beauty therapist who had already built Cocoa Brown Tan into a self-tan empire stocked in over 20 countries. After scaling Cocoa Brown from her laundry room in 2006 into a global tanning brand worn by Kourtney Kardashian, Cardi B, and Ariana Grande, Carter turned her attention to color cosmetics — building a 100-plus SKU range covering foundation, eyeshadow, lip colour, and brow products at accessible drugstore pricing.
The range is 100 percent cruelty-free and PETA-approved, with a heavy focus on multi-use formulas and trend-driven palettes that travel well from Instagram tutorials to everyday wear. Carter Beauty became the first Irish cosmetics brand to secure an in-store listing at Walmart, with a launch across 1,500 stores in 47 US states, and is now distributed through Boots and pharmacy retailers across Ireland, the UK, and beyond — a rare independent Irish brand to break into the US mass market.
Known For
Flagship Products
- Show Up Liquid Concealer
- Lip Locked Lip Liner
- Crayon Case eyeliner
- Brow Pomade
Brand Philosophy
Cruelty-free, affordable Irish cosmetics built for everyday wearability — formulated by the founder behind Cocoa Brown Tan.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Carter Beauty. Researched from official brand sources — always confirm before sending.
- Website
- us.carterbeautycosmetics.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +353-86-601-0242
- HQ address
- Naas, Co. Kildare W91 KFW2, Ireland
- Sold at
- Brand.comBoots
Carter Beauty Cosmetics by Marissa Carter is an Irish brand (Dublin), founded 2018. General contact email [email protected] confirmed via brand's official sites and LinkedIn. Note: carterbeautycosmetics.com root domain currently 301-redirects to an unrelated URL; brand operates as us.carterbeautycosmetics.com for US storefront. Site message indicates 'Site will be available soon' during the migration. Brand has no public press@ or creators@ email. [email protected] is the general inbox and historically routes PR/collab requests for Marissa Carter's Irish indie brand. No press-release archive hits for a dedicated PR agency. Site under construction; no public affiliate program found Small indie brand — founder remains the decision-maker and primary spokesperson; she personally led PR for Cocoa Brown's international scaling. Note: previously captured collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Could not decode any current contact email from the brand site. carterbeautycosmetics.com currently 301-redirects to evoketherapy.com (the domain appears to be on its way to expiration / has been hijacked or sold). The brand maintains social presence on Instagram/Facebook (@carterbeautycosmetics) but their entire e-commerce/contact infrastructure is dead as of 2026-05-21. The historically published [email protected] is unreachable via the current DNS state and cannot be verified — DOMAIN APPEARS ABANDONED, NO EMAIL RETURNED. Founder Marissa Carter runs both Cocoa Brown and Carter Beauty from same Dublin office. [email protected] listed as official marketing contact. No dedicated Carter Beauty PR email published; brand uses parent Cocoa Brown contact infrastructure. Marissa Carter Cosmetics Ltd; Ireland HQ. Marissa Carter's Irish brand; primarily Boots Ireland/UK