Red Chamber
Mid-Range“Clean ingredients, excellent makeup effect.”
Red Chamber (sometimes styled RED CHAMBER) is a Chinese clean color-cosmetics brand established in 2020 in Shanghai, built around a "pure ingredients + excellent makeup effect" philosophy that puts it among the first C-beauty makeup labels to lead with clean-beauty positioning rather than packaging novelty. The range spans liquid foundation, blush, multi-purpose cream, highlighter, mascara, concealer, and brushes — all vegan, cruelty-free, and free of animal-derived ingredients, with a high proportion of natural and earth-derived actives.
The brand has raised nearly 100 million yuan (about $13.9 million) in Series A+ funding to fuel innovation and distribution, and made its North American debut through Sukoshi Mart in 2025 as part of the Canadian-American retailer's growing roster of curated Asian beauty launches. Red Chamber sits in the same conversation as global clean makeup houses (Saie, Kosas, Ilia) but with C-beauty performance sensibilities — buildable coverage, blurred finishes, and a heavily edited shade range aimed at no-makeup-makeup looks.
Known For
Flagship Products
- Liquid Foundation
- Multi-purpose Cream
- Blush
- Highlighter
- Mascara
- Concealer
Brand Philosophy
Pure ingredients plus excellent makeup effect — clean-beauty performance built specifically for Asian skin and a Gen Z audience that won't compromise on either ethics or finish.