Wyn Beauty
Mid-Range“Makeup you can move in.”
By Viktoria @vioda.makeup · Published · Updated
Wyn Beauty is a mid range makeup brand from the United States, founded in 2024 by Serena Williams. It's best known for its Skin Stunning Serum Skin Tint SPF 30, Lift Off Defining Concealer and Pucker Up Hydrating Lip Serum.
Wyn Beauty launched in April 2024 as Serena Williams' clean, performance-driven makeup brand, built in partnership with the Good Glamm Group and distributed exclusively at Ulta Beauty across 685 doors at debut. The product thesis is athletic-grade makeup — formulas that hold up to motion, sweat, and a real day rather than a photoshoot — and the launch lineup spans 91 shades across foundation, concealer, blush, mascara, eyeliner, brow products, lipstick, and a gel-cream SPF 30 skin tint.
The Skin Stunning Serum Skin Tint (36 shades), Lift Off Defining Concealer (20 shades), and Pucker Up lip line anchor the range. Wyn is positioned at accessible mid-range pricing, with a clean ingredient stance (vegan, cruelty-free) and an inclusivity-first shade strategy — meaningfully wider at launch than most celebrity brand debuts. It's one of the few celebrity makeup brands of recent years that launched with serious athletic-performance positioning rather than a glam or no-makeup-makeup angle.
Popular Products
What Wyn Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Skin Stunning Serum Skin Tint SPF 30
- Lift Off Defining Concealer
- Pucker Up Hydrating Lip Serum
- Go All Night Tubing Mascara
Known For
Brand Philosophy
Clean, high-performance makeup engineered for motion — designed to hold up to a workout, a match, and a full day, not just a photo finish.
FAQ
Wyn Beauty Official Channels
Where to buy, and how to reach Wyn Beauty customer service directly.
- Website
- www.wynbeauty.com
- Customer service
- [email protected]
- Phone
- +1-646-825-2920
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- UltaAmazon USBrand.com