Wyn Beauty
Mid-Range“Makeup you can move in.”
Wyn Beauty launched in April 2024 as Serena Williams' clean, performance-driven makeup brand, built in partnership with the Good Glamm Group and distributed exclusively at Ulta Beauty across 685 doors at debut. The product thesis is athletic-grade makeup — formulas that hold up to motion, sweat, and a real day rather than a photoshoot — and the launch lineup spans 91 shades across foundation, concealer, blush, mascara, eyeliner, brow products, lipstick, and a gel-cream SPF 30 skin tint.
The Skin Stunning Serum Skin Tint (36 shades), Lift Off Defining Concealer (20 shades), and Pucker Up lip line anchor the range. Wyn is positioned at accessible mid-range pricing, with a clean ingredient stance (vegan, cruelty-free) and an inclusivity-first shade strategy — meaningfully wider at launch than most celebrity brand debuts. It's one of the few celebrity makeup brands of recent years that launched with serious athletic-performance positioning rather than a glam or no-makeup-makeup angle.
Known For
Flagship Products
- Skin Stunning Serum Skin Tint SPF 30
- Lift Off Defining Concealer
- Pucker Up Hydrating Lip Serum
- Go All Night Tubing Mascara
Brand Philosophy
Clean, high-performance makeup engineered for motion — designed to hold up to a workout, a match, and a full day, not just a photo finish.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Wyn Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.wynbeauty.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-646-825-2920
- Contact form
- Open form
- HQ address
- New York, NY 10005 USA
- Sold at
- UltaAmazon USBrand.com
help@ and wyn@ (press/partnerships) emails confirmed on official contact page. Phone is for adverse event reporting USA. No public affiliate/creator program portal found for WYN Beauty (Serena Williams). Brand on Shopify; uncertain after Good Glamm Group strategic partner issues per Beauty Independent. FLAG: Wyn Beauty's status is uncertain - strategic partner Good Glamm Group has collapsed and multiple senior execs (President Shawn Haynes, VP Product Christina Ximenez, Marketing Director Priscilla Salam) have departed in 2025. Founder Serena Williams is the only named publicly active CEO. Brand may be dormant - verify before outreach. SW-Sanghvi Beauty USA, Inc. d/b/a Wyn Beauty. JV with Good Glamm Group; NYC operational HQ. Serena Williams' brand, launched Ulta 2024