Charlotte Tilbury

Charlotte Tilbury is a British luxury beauty brand founded by the legendary makeup artist of the same name. After decades behind the scenes painting the faces of supermodels and A-listers, Charlotte Tilbury launched her namesake line in 2013 with the idea that her pro techniques should be accessible to everyone. The brand is built around the concept of transformative, flattering makeup — products designed to make you look and feel like your most confident self.

Charlotte Tilbury quickly became one of the most talked-about beauty brands in the world, with viral products like Pillow Talk (the lipstick that spawned a whole franchise), the Flawless Filter, and the Airbrush Powder. The brand occupies a sweet spot between attainable luxury and genuine performance, which is why so many of its products have become the most duped items in beauty.