Wonjungyo

Wonjungyo is a Korean beauty brand named for and supervised by Won Jung-yo, the celebrity makeup artist behind the looks of TWICE, BLACKPINK's Rosé, and Girls' Generation. Launched simultaneously in Korea and Japan in October 2022 through a partnership between Won Jung Yo Beauty and Japanese cosmetics company Rainmakers, the line distills more than sixteen years of backstage and editorial experience into products designed to make professional, idol-grade makeup easy to recreate at home.

The brand leans heavily into complexion and base products — tone-up bases, cushions, powders, and blushes — reflecting Won's signature emphasis on luminous, even skin and the aegyo-sal (under-eye) look she helped popularize. Positioned at an accessible price point and riding the global K-pop makeup wave, Wonjungyo became one of the fastest-rising Korean makeup brands of the mid-2020s, with idol ambassadors fronting its campaigns across Asia.