bareMinerals

bareMinerals launched in 1995 out of Leslie Blodgett's San Francisco studio under the Bare Escentuals umbrella, built around a single radical idea: pure crushed minerals as foundation, skipping the talc, fragrance, and oil that dominated the powder category at the time. The Original Loose Powder Foundation became a cult QVC hit through Blodgett's late-night demos, and within a decade the brand was acquired by Shiseido in a $1.7 billion deal that scaled it into Sephora, Ulta, and global prestige distribution.

The range now spans loose mineral and pressed foundations, Complexion Rescue tinted moisturizer, Mineralist lipstick, and Strength & Length serum mascara — all built around the brand's clean, dermatologist-tested positioning. bareMinerals is one of the longest-running mineral makeup brands in the prestige channel and remains a go-to for sensitive skin, post-procedure shoppers, and anyone allergic to the standard foundation ingredient list.