bareMinerals
Mid-Range“The original clean mineral makeup.”
bareMinerals launched in 1995 out of Leslie Blodgett's San Francisco studio under the Bare Escentuals umbrella, built around a single radical idea: pure crushed minerals as foundation, skipping the talc, fragrance, and oil that dominated the powder category at the time. The Original Loose Powder Foundation became a cult QVC hit through Blodgett's late-night demos, and within a decade the brand was acquired by Shiseido in a $1.7 billion deal that scaled it into Sephora, Ulta, and global prestige distribution.
The range now spans loose mineral and pressed foundations, Complexion Rescue tinted moisturizer, Mineralist lipstick, and Strength & Length serum mascara — all built around the brand's clean, dermatologist-tested positioning. bareMinerals is one of the longest-running mineral makeup brands in the prestige channel and remains a go-to for sensitive skin, post-procedure shoppers, and anyone allergic to the standard foundation ingredient list.
Known For
Flagship Products
- Original Loose Powder Foundation
- Complexion Rescue Tinted Moisturizer SPF 30
- Mineral Veil Finishing Powder
- Strength & Length Serum-Infused Mascara
Brand Philosophy
Clean mineral makeup that treats skin like skincare — formulas tested on sensitive skin, free from the legacy ingredients the category was built on.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for bareMinerals. Researched from official brand sources — always confirm before sending.
- Website
- www.bareminerals.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-888-795-4747
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10110 USA
- Sold at
- Sephora USUltaBrand.comBootsDouglas
Brand is owned by Orveon. Additional email [email protected] listed for spa/beauty partner inquiries on the contact page. [email protected] is the PR alias for bareMinerals under Orveon Global (parent also owns Laura Mercier, BUXOM). Diana Blaszczyk is Director Global Communications across the three brands. Spa-channel inquiries go to [email protected]. Affiliate via Rakuten. Parent Orveon Global. Sinead Barron is the visible named PR contact across LinkedIn / The Org. General alias [email protected] still exists per prior research. Note: previously captured pressEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text in TheIndustry.beauty directory — Anna Hirsch, Senior PR & Communications Manager. The brand's own contact page only exposes [email protected] (plain text, not CF-protected); no internal press email on bareminerals.com. Note that the previously suspected [email protected] address still appears in older third-party customer-service databases but is no longer shown on the brand's site. bareminerals.co.uk is the active PR domain used by parent company Orveon Global since the 2021 acquisition from Shiseido. Press via Monique McKenzie, Executive Director Global PR at Orveon Global (parent company). Confirmed in 2024 BusinessWire CEO appointment announcement. Owned by Orveon Global (parent of bareMinerals, Buxom, Laura Mercier) since 2021. Orveon HQ at 500 Fifth Avenue. Also at Macy's but not in tag list