Violet Voss
Mid-Range“Pro-pigment palettes for color lovers.”
By Viktoria @vioda.makeup · Published · Updated
Violet Voss is a mid range makeup brand from the United States, founded in 2011. It's best known for its Themed 'Pro' eyeshadow palettes, Buttery, high-pigment mattes and metallics and Pressed glitter shades.
Violet Voss is an American indie color-cosmetics brand founded in 2011 and based in Southern California. An early player in the influencer-driven palette boom, the brand built its name on collaboration-led eyeshadow palettes and buttery, blendable pigments, becoming a familiar sight at Ulta and across the YouTube and Instagram beauty scene.
Best known for its themed 'Pro' eyeshadow palettes — packed with high-payoff mattes, metallics and pressed glitters — Violet Voss has also expanded into face products, cosmetic glitter and lashes. With a colorful, maximalist sensibility and a steady stream of pop-culture and creator collaborations, it remains a mid-range go-to for anyone who wants bold, high-pigment eye looks without prestige pricing.
Popular Products
What Violet Voss is bought for. The ones we've found dupes for link through to the comparison.
- Pro Eyeshadow Palettes
- Ride or Die Palette
- Cosmetic Glitter
- Face Palettes
Known For
Brand Philosophy
Bold, maximalist, high-pigment color made accessible through collaboration-led palettes.