Glamlite
Mid-Range“Bold, viral, inclusive makeup from a self-made founder.”
By Viktoria @vioda.makeup · Published · Updated
Glamlite is a mid range makeup brand from the United States, founded in 2018 by Gisselle Hernandez. It's best known for its Pizza Palette (viral launch), Themed eyeshadow palettes and Lip kits and high-shine glosses.
Glamlite is a Los Angeles–based indie cosmetics brand founded in 2018 by Gisselle Hernandez, a Dominican-born, undocumented-immigrant-turned-CEO who launched the brand with her last $1,000 after being rejected for 47 small business loans. The breakout moment came in December 2018 with the Pizza Palette — an 18-shade eyeshadow palette in a hyper-realistic pizza-slice case that sold out within 48 hours, racked up $50,000 in its first 24 hours, and became one of the most-screencapped indie launches of the late-2010s makeup era.
Since then Glamlite has built an $80 million brand around bold, playful, Latina-led color cosmetics — lip kits, mirror-shine glosses, food-themed palettes, and licensed collections with Barbie, Kellogg's, Hershey's, Universal Studios, Warner Bros., and Nickelodeon. The brand is Black Latina–owned and LGBTQ+-operated, and remains a touchstone for inclusive indie beauty that competes with much bigger names on creativity and engagement rather than budget.
Popular Products
What Glamlite is bought for. The ones we've found dupes for link through to the comparison.
- Pizza Palette
- Lip Kits
- Glamlite Glosses
- Themed Eyeshadow Palettes
- Barbie x Glamlite Collection
Known For
Brand Philosophy
Inclusive, high-quality, affordable makeup built around bold themes and storytelling — proof that an indie founder with no funding can build a global cult brand on creativity alone.
FAQ
Glamlite Official Channels
Where to buy, and how to reach Glamlite customer service directly.
- Website
- glamlite.com
- Customer service
- [email protected]