Majolica Majorca
Mid-Range“Fantasy-inspired Japanese drugstore makeup with cult mascaras.”
By Viktoria @vioda.makeup · Published · Updated
Majolica Majorca is a mid range makeup brand from Japan, founded in 2003 by Shiseido. It's best known for its Lash Expander mascaras, Fantasy-inspired ornate packaging and Customizable single eyeshadows.
Majolica Majorca is a Japanese color cosmetics brand launched by Shiseido in 2003, built around a whimsical, fairy-tale world of ornate packaging and playful, story-driven product names. Sitting just under Shiseido's prestige lines at accessible drugstore-to-mid-range prices, it became a rite of passage for a generation of Japanese and wider Asian beauty fans.
Its defining products are its mascaras — the Lash Expander family (including Long Long Long EX and Dolly Curl) built a devoted following for dramatic length and separation — alongside customizable single eyeshadows and jewel-toned liners. The brand's collectible aesthetic and reliable formulas keep it in steady demand internationally through YesStyle, Stylevana and Amazon, where its mascaras are often floated as affordable alternatives to pricier lengthening formulas.
Popular Products
What Majolica Majorca is bought for. The ones we've found dupes for link through to the comparison.
- Lash Expander Long Long Long EX
- Lash Expander Dolly Curl
- Shadow Customize
- Jeweling Eyes
Known For
Brand Philosophy
Makeup as a fairy tale — turning everyday drugstore cosmetics into a collectible, fantasy-inspired ritual under Shiseido's quality umbrella.