Gisou

Gisou launched in 2015 out of Amsterdam, founded by influencer and sixth-generation beekeeper Negin Mirsalehi, who built the brand around the honey her family harvests from the Mirsalehi Bee Garden. It began as a haircare line — the Honey Infused Hair Oil became an early bestseller — but Gisou crossed firmly into color and makeup territory in 2022 with the Honey Infused Lip Oil, a non-sticky, high-shine tinted oil that became one of the most viral lip products of the decade.

The Lip Oil is now the brand's most duped hero, endlessly compared to drugstore alternatives like the NYX Fat Oil Lip Drip and e.l.f. Glow Reviver, and cross-shopped against the Dior Lip Glow Oil and Rhode Peptide Lip Treatment. Priced around $30, Gisou sits at the accessible end of premium and sells through Sephora, Cult Beauty, and DTC, with a tightly curated range of tinted and clear lip oils plus its honey hair oils, masks, and leave-ins. Its founder-as-face model and Bee Garden sustainability story make it one of the defining creator-led beauty brands of the 2015–2025 era.