EADEM
Premium“Path-forging skincare for women of color.”
EADEM was founded in 2020 by Marie Kouadio Amouzame and Alice Lin Glover, two former Google employees who bonded over their experience growing up with immigrant parents from Côte d'Ivoire and Taiwan and being underserved by mainstream beauty. The brand launched with the Milk Marvel Dark Spot Serum — a clinical pigmentation treatment formulated specifically (but not exclusively) for melanin-rich skin — and built one of the most rigorous, science-led indie skincare lines on the market.
In 2024 EADEM crossed into color cosmetics with Le Chouchou — a 3-in-1 exfoliating, softening, and tinted peptide lip balm that broke into Sephora's top 10 lip moisturizers within months and became the brand's gateway product for makeup-focused customers. Premium-priced, Sephora-exclusive, and now stocked across all US doors, EADEM is one of the most-watched indie brands in the next wave of clinically formulated, inclusive beauty.
Known For
Flagship Products
- Le Chouchou Exfoliating + Softening Peptide Lip Balm
- Milk Marvel Dark Spot Serum
- Cloud Cushion Plumping Moisturizer
- Mille Lumière Skin Perfecting Serum
Brand Philosophy
Skincare-first beauty rooted in clinical formulation and designed from scratch to perform across all skin tones, not adapted as an afterthought.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for EADEM. Researched from official brand sources — always confirm before sending.
- Website
- eadem.co
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10128 USA
- Sold at
- Sephora USSephora CABrand.com
[email protected] covers both general inquiries and partnerships per official Contact page; [email protected] is the dedicated media address. Affiliate via Direct. Self-funded indie; co-founders Marie Kouadio Amouzame and Alice Lin Glover are the only full-time employees. Either is a valid contact; Marie is the more active outward spokesperson. Founded by Marie Kouadio Amouzame & Alice Lin Glover.