Velour Beauty
Premium“The original luxury lash brand.”
Velour Beauty is a Canadian luxury false-lash brand founded in 2011 by Mabel Lee in Toronto while she was still a university student, and built into one of the most recognized prestige lash brands in North America. The brand is known for its hand-tied silk and mink-effect lashes, the Lash & Go pre-glued lash strip line, the Effortless Cluster Lash system, and the Lash Lift mascara — a category-defining tubing mascara that built a viral TikTok following.
Lee built Velour as a Canadian-Asian-founded indie brand and has expanded distribution through Sephora US, Sephora Canada, Mecca, and prestige retailers globally. The brand sits at the intersection of luxury false lashes, viral mascara, and editorial campaign aesthetics, with packaging that leans into a velvety, jewel-box presentation.
Known For
Flagship Products
- Lash Lift Mascara
- Effortless Cluster Lashes
- Lash & Go Pre-Glued Lashes
- Volume Lash Boost Mascara
Brand Philosophy
Luxury lashes designed in Canada — hand-tied craftsmanship, viral-friendly application formats, and packaging built like a jewel box.