The Crayon Case
Budget“Makeup made fun.”
By Viktoria @vioda.makeup · Published · Updated
The Crayon Case is a budget makeup brand from the United States, founded in 2017 by Raynell 'Supa Cent' Steward. It's best known for its Box of Crayons eyeshadow palette, School-supplies-themed, beginner-friendly makeup and Black-owned, founder-led brand.
The Crayon Case is a Black-owned American cosmetics brand founded in 2017 by Raynell Steward — better known by her social-media handle Supa Cent — a New Orleans entrepreneur who built a devoted following before launching a school-supplies-themed makeup line aimed at beginners. The playful, crayon-and-classroom branding made makeup feel approachable for novices, and the brand famously generated over a million dollars in sales in a single 90-minute promotion early on.
Within five years The Crayon Case scaled into a roughly $50 million business on the strength of its founder's marketing instincts, vibrant and affordable products, and an inclusive shade philosophy. The standout Box of Crayons eyeshadow palette anchors a lineup of bright eyeshadows, lipsticks, highlighters, and brushes, and the brand has openly positioned itself to become a mass-market staple in the vein of CoverGirl — making it a notable name in the affordable, beginner-friendly color space.
Popular Products
What The Crayon Case is bought for. The ones we've found dupes for link through to the comparison.
- Box of Crayons Eyeshadow Palette
- The Coloring Kit
- Slang Lip Glosses
- Doodle Liners
- The Sharpener Lip Liner
Known For
Brand Philosophy
Make makeup fun and approachable for beginners — playful, school-supplies-themed color cosmetics that are affordable, vibrant, and inclusive.
FAQ
The Crayon Case Official Channels
Where to buy, and how to reach The Crayon Case customer service directly.
- Website
- thecrayoncase.com
- Customer service
- [email protected]
- Sold at
- Brand.comAmazon US