La Beauté Louis Vuitton
Luxury“Refillable luxury makeup from the house of LV.”
La Beauté Louis Vuitton launched globally on August 29, 2025 as Louis Vuitton's first dedicated beauty line, with makeup legend Dame Pat McGrath appointed Creative Director, Cosmetics — a first-of-its-kind role that signals the seriousness of the project. The debut collection includes 55 lipstick shades (27 creamy, 28 matte), ten lip balms, and eight refillable eyeshadow palettes, with cases designed by industrial designer Konstantin Grcic and an olfactory signature created by LV Master Perfumer Jacques Cavallier Belletrud. The number 55 is a deliberate nod to LV in Roman numerals.
Positioned at the very top of the luxury makeup market, the line is priced at $160 for lipsticks and lip balms (with refills from $69) and around $250 for eyeshadow palettes. The lipsticks are made with upcycled rose, jasmine, and mimosa waxes alongside shea butter and hyaluronic acid, and every casing is engineered to be refillable. La Beauté Louis Vuitton is built less as a product launch and more as a permanent métier within the house — a counterpart to leather goods and fragrance rather than a fashion-house side project.
Known For
Flagship Products
- La Rouge Lipstick
- Le Baume Lip Balm
- Les Yeux Eyeshadow Palette
Brand Philosophy
Treat makeup as a permanent house métier — refillable, sustainably formulated, and designed with the same craft as leather goods or jewelry.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for La Beauté Louis Vuitton. Researched from official brand sources — always confirm before sending.
- General inquiries
- [email protected]
- Phone
- +1-866-884-8866
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Paris 75001, France
- Sold at
- Brand.com
La Beaute Louis Vuitton launched August 2025, led by Creative Director of Cosmetics Dame Pat McGrath. The beauty line shares Louis Vuitton's client services infrastructure. [email protected] is the LV client services email for US (24-hour response). No dedicated beauty-line email or social account; promotion runs through the main @louisvuitton handles. Corporate press via LVMH press room. No dedicated brand-level press@labeaute or collab@ email surfaced. LVMH press contacts page is the official routing; LV maison-level press handled by Louis Vuitton's in-house comms (no public email). Recommend pitching via LVMH press desk + Louis Vuitton's communications team. Creative Director Cosmetics: Pat McGrath. Launched Aug 20, 2025 (CN), Aug 29 (global). Creative Director of cosmetics line. Pat McGrath does not maintain a personal LinkedIn (she has her own Pat McGrath Labs). For PR/comms outreach, contact via LVMH or Louis Vuitton corporate press. No dedicated in-house PR head publicly visible for La Beauté line yet (launched Aug 2025). Louis Vuitton beauty line; LV global HQ at Pont-Neuf. US: 1 East 57th Street, New York. LV boutiques and louisvuitton.com only; launching 2025/2026