Iris&Romeo

Mid-Range

Clean skincare-makeup hybrids for your power years.

United States·Founded 2020·by Michele Gough Baril

By Viktoria @vioda.makeup · Published · Updated

Iris&Romeo is a mid range makeup brand from the United States, founded in 2020 by Michele Gough Baril. It's best known for its Best Skin Days five-in-one complexion serum, Skincare-makeup hybrid formulas and Clean, toxin-free formulations.

Iris&Romeo was founded in 2020 by Michele Gough Baril, a former Smashbox executive with two decades in the beauty industry who stepped away burned out by hustle culture and returned to build a calmer, multitasking line. Named for her mother and her horse, the brand is aimed at women in the middle of their lives — their 'power years' — with clean, all-in-one products that collapse skincare and makeup into a single step.

The hero Best Skin Days is a five-in-one serum, moisturizer, SPF and blue-light protector with sheer complexion coverage that took 30 iterations to perfect, and the Best Skin Days Treatment Concealer brings vitamin-C brightening to dark spots while it covers. Sold at Sephora and Credo, Iris&Romeo sits at the intersection of clean beauty, skincare-makeup hybrids and a simplified routine for mature skin.

Popular Products

What Iris&Romeo is bought for. The ones we've found dupes for link through to the comparison.

  • Best Skin Days 5-in-1 Active Glow Tint
  • Best Skin Days Treatment Concealer
  • Power Lip Serum-Stick
  • Weekend Skin Bouncy Cream Bronzer
  • Lid + Line Multi-Stick

Known For

Best Skin Days five-in-one complexion serumSkincare-makeup hybrid formulasClean, toxin-free formulationsMultitasking products for mature skinTreatment concealer with vitamin C

Brand Philosophy

Clean, all-in-one skincare-meets-makeup designed to simplify routines for women in their power years.

FAQ

Iris&Romeo Official Channels

Where to buy, and how to reach Iris&Romeo customer service directly.

Sold at
Sephora USBrand.com

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