Iris&Romeo
Mid-Range“Clean skincare-makeup hybrids for your power years.”
Iris&Romeo was founded in 2020 by Michele Gough Baril, a former Smashbox executive with two decades in the beauty industry who stepped away burned out by hustle culture and returned to build a calmer, multitasking line. Named for her mother and her horse, the brand is aimed at women in the middle of their lives — their 'power years' — with clean, all-in-one products that collapse skincare and makeup into a single step.
The hero Best Skin Days is a five-in-one serum, moisturizer, SPF and blue-light protector with sheer complexion coverage that took 30 iterations to perfect, and the Best Skin Days Treatment Concealer brings vitamin-C brightening to dark spots while it covers. Sold at Sephora and Credo, Iris&Romeo sits at the intersection of clean beauty, skincare-makeup hybrids and a simplified routine for mature skin.
Known For
Flagship Products
- Best Skin Days 5-in-1 Active Glow Tint
- Best Skin Days Treatment Concealer
- Power Lip Serum-Stick
- Weekend Skin Bouncy Cream Bronzer
- Lid + Line Multi-Stick
Brand Philosophy
Clean, all-in-one skincare-meets-makeup designed to simplify routines for women in their power years.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Iris&Romeo. Researched from official brand sources — always confirm before sending.
- Website
- irisandromeo.com
- Sold at
- Sephora USBrand.com
Clean skincare-makeup hybrid brand, founder-led (Michele Gough Baril). Website and socials inferred from public sources; emails not yet verified.