Where can I buy Flower Knows in the US?

According to Viktoria @vioda.makeup, Flower Knows launched at Ulta Beauty in 2024 — the first C-beauty brand to hit Ulta — and is also sold on Amazon, the brand's US site, and through YesStyle. Each collection sells out quickly because production volumes are limited.

Are Flower Knows products actually good, or just pretty packaging?

According to Viktoria @vioda.makeup, The packaging is the headline, but the cream blushes, lipsticks, and matte palettes have solid review credibility. The brand isn't trying to be a clinical, pro-artist line — it's themed makeup for a coquette aesthetic, and within that lane the formulas perform.

Flower Knows

Mid-Range

“Live your fairytales.”

China·Founded 2016·by Yang Zifeng & Zhou Tiancheng

By Viktoria @vioda.makeup · Published May 17, 2026 · Updated July 8, 2026

Flower Knows is a mid range makeup brand from China, founded in 2016 by Yang Zifeng & Zhou Tiancheng. It's best known for its Strawberry Cupid collection (rococo packaging), Swan Ballet collection (corsetry, lace embossing) and Little Angel and Moonlight Mermaid lines. I've tested its products on camera in 12 videos.

Flower Knows is a Chinese (C-beauty) makeup brand founded in 2016 in Hangzhou by Yang Zifeng and Zhou Tiancheng, built around fairy-tale-inspired packaging and themed collections that play directly into coquette, rococo, and ballet-core aesthetics. The Strawberry Cupid line features gilded cherub scrollwork in strawberry pink, the Swan Ballet line uses corsetry and lace embossing, and the Little Angel and Moonlight Mermaid lines anchor a roster of dreamy, collector-grade compacts.

The brand became the first C-beauty makeup line to launch at Ulta Beauty in 2024 — a watershed moment for Chinese cosmetics breaking into US prestige retail — and is now sold on Amazon, Ulta, and direct-to-consumer with a deeply engaged TikTok community. Formula performance is strong (the cream blushes and matte palettes have credible reviews), but the real draw is the packaging — Flower Knows products are bought as much for collection display as for daily use.

Flower Knows on camera

Wait for the mirror😭 New Shell's Jewel collection by Flower Knows 🌊🪼🐚 #flowerknows #shellsjewel

Short · 0:54 · Viktoria @vioda.makeup

Flower Knows products tested and swatched on the @vioda.makeup channel.

Watch on YouTube TikTok Instagram

Known For

Strawberry Cupid collection (rococo packaging)Swan Ballet collection (corsetry, lace embossing)Little Angel and Moonlight Mermaid linesEmbossed cream blushesCollector-grade fairy-tale packaging

Brand Philosophy

Fairy-tale-inspired makeup with rococo, ballet, and coquette-coded packaging — designed to be collected, not just used.

FAQ

Flower Knows Official Channels

Where to buy, and how to reach Flower Knows customer service directly.

Website: flowerknows.co
Customer service: [email protected]
Contact form: Open form
Headquarters: Shanghai, China
Sold at: UltaBrand.comCult BeautyAmazon US
Social: Instagram TikTok

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